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Journal of library and information science in agriculture ›› 2018, Vol. 30 ›› Issue (6): 84-87.doi: 10.13998/j.cnki.issn1002-1248.2018.06.016

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Empirical Study on Influencing Factors of Public Library's Wechat Reading Promotion Effectiveness

LIN Minghong   

  1. Yantai Library, Shandong Yantai 264003, China
  • Received:2017-10-30 Revised:2018-07-04 Online:2018-06-05 Published:2018-07-04

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Abstract: This paper extracted the factors affecting the effectiveness of public library's wechat reading promotion to construct the public library's wechat reading promotion effectiveness evaluation model. Based on structural equation theory analysis, as well as SPSS and smart PLS software, it conducted deep mining to its influencing factors, put forward some suggestions and countermeasures to improve public library's wechat reading promotion efficiency and quality according to the analysis results of each index factor.

CLC Number: 

  • G252
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