中文    English

›› 2018, Vol. 30 ›› Issue (6): 84-87.doi: 10.13998/j.cnki.issn1002-1248.2018.06.016

• Work study • Previous Articles     Next Articles

Empirical Study on Influencing Factors of Public Library's Wechat Reading Promotion Effectiveness

LIN Minghong   

  1. Yantai Library, Shandong Yantai 264003, China
  • Received:2017-10-30 Revised:2018-07-04 Online:2018-06-05 Published:2018-07-04

Abstract: This paper extracted the factors affecting the effectiveness of public library's wechat reading promotion to construct the public library's wechat reading promotion effectiveness evaluation model. Based on structural equation theory analysis, as well as SPSS and smart PLS software, it conducted deep mining to its influencing factors, put forward some suggestions and countermeasures to improve public library's wechat reading promotion efficiency and quality according to the analysis results of each index factor.

CLC Number: 

  • G252
[1] 陈盈.微信公众平台及其在图书馆移动服务中的应用与研究[J].图书馆学研究,2013,(20):71-75.
[2] 佘静涛.高校图书馆微信服务平台的设计与实现——以浙江工业大学图书馆为例[J].现代图书情报技术,2016,(7/8):147-153.
[3] Burkhardt A. Social Media: A Guide for College and University Libraries[J].College & Research Library News,2010,(1):10-24.
[4] Fiander D J. Social Media for Academic Libraries[J].Social Media for Academics,2012:193-210.
[5] Buono M P, Kordeliski A. Connect, Create, Collaborate: How and Why Social Media Is Good for Your Library and Why You Should Join the Fun[J].Young Adult Library Services,2013,11(2):30-31.
[6] Dickson A.Social networking in academic Libraries and the concerns[J].New Library World,2010,111(11/12):468-479.
[7] Nuijten K.Enhancing users’ experience:a content analysis of 12 university liararies Facebook profiles[J].Lc Internet Including Www,2010.
[8] 张丹丹.公共图书馆微信服务研究[D].湘潭:湘潭大学,2016.
[9] 谢辉.基于爬虫系统的省级公共图书馆微信平台运用调查[J].图书馆论坛,2018,(3):1-8
[10] 赵琨.国内公共图书馆微信服务发展现状及路径分析[J].图书馆理论与实践,2015,(7):75-79.
[11] 俞天岩,张莹,李丹.国内图书馆微信公众平台使用现状分析[J/OL].农业图书情报学刊,2015,(3):104-107.
[12] Nunnally J C.Psychometric Theory[M].New York:McGraw-Hill,1987.
[13] Fornell C,Larcker D F.Evaluating Structural Equuation Models with Unobservable Variables and Measurement Error[J].Journal of Marketing Research,1981,18(1):39-50.
[1] LI Yan. Value Recognition of Study Tour Service of Public libraries and Measures of Promoting the Service [J]. Journal of Library and Information Science in Agriculture, 2022, 34(11): 92-99.
[2] WANG Guokai. Identification of Influencing Factors of Health Information Service Quality in Public Libraries Based on Fuzzy DANP [J]. Journal of Library and Information Science in Agriculture, 2022, 34(10): 33-43.
[3] XING Fei, LIU Caihua, CHAI Xuefei, PENG Guochao. Influencing Factors of Elderly Users' Health Information Adoption Behavior Based on Social Platforms: Taking WeChat as an Example [J]. Journal of Library and Information Science in Agriculture, 2022, 34(7): 53-64.
[4] LIU Yiming, LONG Jialin. Application of VR Technology in the Elderly Reader Service of Public Libraries [J]. Journal of Library and Information Science in Agriculture, 2022, 34(5): 21-30.
[5] FU Baozhen. A Comparative Study of Graded Reading of Children's Books in China and Abroad [J]. Journal of Library and Information Science in Agriculture, 2022, 34(4): 41-49.
[6] WU Yue. Exploration on the Service of Audio Reading Promotion in Public Libraries [J]. Journal of Library and Information Science in Agriculture, 2022, 34(3): 61-67.
[7] HAN Zhengbiao, YUE Hang, ZHAI Ranran. A Study on the Influencing Factors of Rural Residents' Avoidance Behaviors towards Health Information on Chronic Diseases in Jiangsu Province [J]. Journal of Library and Information Science in Agriculture, 2022, 34(2): 14-28.
[8] ZHENG Guangchun, ZHANG Yuhao, YAN Hui. From Backburner to the Forefront: Review of the Application of Autoethnography in the Information Science Field [J]. Journal of Library and Information Science in Agriculture, 2022, 34(2): 40-47.
[9] ZHAN Yike, CHEN Xiyu. Exploration Based on the Al-Suqri Model: An Empirical Study on Academic Information Seeking Behavior of the Young and Middle-Aged Chinese Modern History Scholars in the Process of Digital Transformation [J]. Journal of Library and Information Science in Agriculture, 2022, 34(1): 62-73.
[10] DONG Jingxiang, DENG Zongji, ZHANG Jing. Application Research of E-Reserve Construction Based on "Course Reference Books" [J]. Journal of Library and Information Science in Agriculture, 2022, 34(1): 96-103.
[11] WU Yancheng. Practice and Enlightenment of Lightweight Digital Literacy Education: A Case Study of the "Being Digital" Project of the Open University (UK) Library [J]. Journal of Library and Information Science in Agriculture, 2021, 33(12): 29-36.
[12] LI Yuan. A Comparative Research on the Services for Undergraduate Education in University Libraries at Home and Abroad [J]. Journal of Library and Information Science in Agriculture, 2021, 33(10): 76-86.
[13] ZHANG Min. Overseas Copyright Literacy Research: Origins, Progress and Advances [J]. Journal of Library and Information Science in Agriculture, 2021, 33(9): 83-92.
[14] ZHANG Bin, ZHOU Yonghong. Investigation into and Reflection of User Privacy Policies of Reading Apps [J]. Journal of Library and Information Science in Agriculture, 2021, 33(7): 35-45.
[15] ZUO Na. Strategies for Continuous Construction of Public Reading Area in Inner Mongolia Under the Trend of Libraries Blended with Bookstores [J]. Journal of Library and Information Science in Agriculture, 2021, 33(5): 64-74.
Viewed
Full text


Abstract

Cited

  Shared   
  Discussed   
No Suggested Reading articles found!