农业图书情报学报 ›› 2020, Vol. 32 ›› Issue (6): 34-41.doi: 10.13998/j.cnki.issn1002-1248.2020.02.23-0086

• 研究论文 • 上一篇    下一篇

高校图书馆微信阅读推广现状与对策研究—以山西8所本科高校为例

芦建英, 赵勇宏   

  1. 山西大学图书馆,太原 030006
  • 收稿日期:2020-02-23 出版日期:2020-06-05 发布日期:2020-06-05
  • 作者简介:芦建英(ORCID:0000-0002-4859-427X),女,硕士,副教授,研究方向:流通管理与阅读推广。赵勇宏(ORCID:0000-0001-8295-8375),男,本科,副研究馆员,研究方向:图书馆自动化与数字化。
  • 基金资助:
    山西省教育科学“十三五”规划课题

Research on the Current Situation and Contermeasures of WeChat Reading Promotion in University Library-Take Eight Universities in Shanxi Province as an Example

LU Jianying, ZHAO Yonghong   

  1. The library of Shaxi University, Taiyuan 030006
  • Received:2020-02-23 Online:2020-06-05 Published:2020-06-05

摘要: [目的/意义]当前微信公众平台已是高校图书馆开展阅读推广的重要技术手段。进一步优化微信平台结构、重构阅读推广内容和实施方案,对提升阅读推广效果意义重大。[方法/过程]通过手机浏览山西8所本科高校图书馆微信公众平台和“清博指数”数据平台,获取了2019年各平台推送的阅读推广消息和微信平台年度报告,结合学界最新研究成果,在专家讲座、读书分享会、信息素养教育、发文频次和全年阅读总量、年度热词Top10等维度对各平台阅读推广的现状进行了实证分析和研究,[结果/结论]发现阅读推广定位不准确、内容设计层次性不分明和实施手段较为简单等问题,提出了厘清阅读推广思路、开发专门阅读推广平台、精准设计阅读推广内容、突出学科特色设计和高素质专业化团队建设等对策。

关键词: 高校图书馆, 微信公众平台, 阅读推广

Abstract: [Purpose / Significance] At present, WeChat public platform is an important technical means for a university library to promote reading service. Further optimization of WeChat platform structure, reconstruction of reading promotion content and implementation plan are of great significance to improve the effect of reading promotion service. [Method / Process] By using mobile phones to browse the WeChat public platform and "Qingbo index" data platform of eight undergraduate university libraries in Shanxi Province, we have obtained the reading promotion news and annual report of WeChat platform pushed by each platform in 2019. Combined with the latest research results of the academic community, we have carried out our study in such dimensions as expert lectures, book reading sharing meetings, information literacy education, frequency of sending papers, total reading volume of the year and top 10 hot words of the year. The dimensions of the current situation and characteristics of reading promotion of each platform are empirically analyzed and studied. [Results/Conclusions] We found that there are some problems such as inaccurate positioning of reading promotion, unclear levels of content design and simple means of implementation. We put forward some countermeasures, such as clarifying the ideas of reading promotion, developing a special reading promotion platform, accurately designing the content of reading promotion, highlighting the design of discipline characteristics and building a high-quality professional team.

Key words: university library, WeChat official account, reading promotion

中图分类号: 

  • G258.6

引用本文

芦建英, 赵勇宏. 高校图书馆微信阅读推广现状与对策研究—以山西8所本科高校为例[J]. 农业图书情报学报, 2020, 32(6): 34-41.

LU Jianying, ZHAO Yonghong. Research on the Current Situation and Contermeasures of WeChat Reading Promotion in University Library-Take Eight Universities in Shanxi Province as an Example[J]. Journal of Library and Information Science in Agriculture, 2020, 32(6): 34-41.