知识图谱赋能的阅读推广研究

doi:10.13998/j.cnki.issn1002-1248.21-0493

摘要/Abstract

摘要： [目的/意义]为了进一步提升图书馆阅读推广工作效益,积极探索利用知识图谱实现精准化阅读推广服务新模式。[方法/过程]文章从构建思路、架构设计、平台应用等3个方面讨论了知识图谱赋能的阅读推广智能服务平台,从3个方面探索了阅读推广智能服务平台的应用,并阐述了知识图谱赋能阅读推广服务的3个创新点。[结果/结论]知识图谱赋能阅读推广的研究是知识图谱在图书馆资源发现和服务应用中的其中一方面,是智慧化图书馆服务的探索。通过基于知识图谱的阅读推广服务研究,图书馆可以将本身拥有的文献及读者等相关的信息有效关联起来,用以搭建阅读推广智能服务平台,开拓精准推荐及引导阅读的新路径,达到图书馆开展精准化阅读推广服务的目标,助推全民阅读,为建设“智慧图书馆”提供了新思路。

关键词: 知识图谱, 阅读推广, 用户画像, 精准化, 智慧图书馆

Abstract: [Purpose/Significance] In order to further improve the efficiency of reading promotion at libraries, a new model of accurate reading promotion services based on knowledge graph is actively explored. [Method/Process] This paper discusses the intelligent service platform of reading promotion enabled by knowledge graph from three aspects, such as construction idea, architecture design and platform application, explores the application of the intelligent service platform of reading promotion enabled by knowledge graph from three aspects, and expounds three innovative points of reading promotion services enabled by knowledge graph. [Results/Conclusions] The research of knowledge graph enabling reading promotion is one of the aspects of knowledge graph in library resource discovery and service application, and it is the exploration of intelligent library services. Through reading promotion services based on knowledge graph research, the library itself with its literature and information about readers can be effectively connected to build the reading promotion intelligence service platform, open up a new path of precise recommendation and guided reading, to meet the objective of carrying out accurate reading promotion services, booster nationwide reading, and provide a new way of thinking for the construction of smart libraries.

Key words: knowledge gragh, reading promotion, user portrait, precision, smart library

中图分类号:

G203

文利情. 知识图谱赋能的阅读推广研究[J]. 农业图书情报学报, 2021, 33(8): 63-70.

WEN Liqing. Knowledge Graph Enabled Reading Promotion Research[J]. Journal of Library and Information Science in Agriculture, 2021, 33(8): 63-70.

参考文献

[1] 中华人民共和国国民经济和社会发展第十四个五年规划和2035年远景目标纲要[EB/OL]. [2021-06-12]. http://www.gov.cn/xinwen/2021-03/13/content_5592681.htm.
The fourteenth five-year plan for the national economic and social development of the people's republic of China and the outline of the long-range goals to 2035[EB/OL]. [2021-06-12]. http://www.gov.cn/xinwen/2021-03/13/content_5592681.htm.
[2] 知识图谱概念[EB/OL]. [2021-05-07].https://support.huaweicloud.com/productdesc-kg/kg_02_0004.html.
Knowledge graph concept[EB/OL].[2021-05-07].https://support.huaweicloud.com/productdesc-kg/kg_02_0004.html.
[3] LISA M, WILL M.Modifying an information literacy game for outreach events[J]. Reference services review, 2015, 43(4): 643-655.
[4] MANSO-RODRIGUEZ, RAMON-ALBERTO.Read, comment, share! Promoting reading and social technologies[J]. Transion for Macao, 2015, 27(1): 9-19.
[5] 王彦力, 刘芳兵, 杨新涯. 以信息技术为支撑的阅读推广模式研究[J]. 大学图书馆学报, 2016, 34(4): 30-35.
WANG Y L, LIU F B, YANG X Y.Research on the model of using information technology to support the reading promotion[J]. Journal of academic library, 2016, 34(4): 30-35.
[6] 万慕晨, 欧亮. 基于微信公众平台的高校图书馆阅读推广效果实证研究[J]. 图书情报工作, 2015, 59(22): 72-78.
WAN M C, OU L.The empirical research of university libraries reading promotion effect based on the WeChat public platform[J]. Library and information service, 2015, 59(22): 72-78.
[7] 郭文玲. 基于微博平台的图书馆阅读推广比较研究[J]. 图书馆工作与研究, 2015(2): 85-90.
GUO W L.Comparative study on reading promotion of library based on micro-blog platform[J]. Library work and study, 2015(2): 85-90.
[8] 侯君洁. 基于微信平台的高职院校图书馆阅读推广问题及对策——以广东省“创一流”高职院校图书馆为例[J]. 国家图书馆学刊, 2018, 27(1): 48-55.
HOU J J.Problems and solutions for the reading promotion of high-er vocational and technical college libraries based on WeChat plat-form - Taking libraries of higher vocational and technical colleges set as first-class in Guangdong province as example[J]. Journal of the national library of China, 2018, 27(1): 48-55.
[9] 李花蕾, 艾小马. 大数据时代的图书馆小“微”——高校图书馆微信公众平台阅读推广策略[J]. 湖南科技学院学报, 2019, 40(1): 137-139.
LI H L, AI X M.Small "micro" library in the era of big data - Reading promotion strategy of WeChat public platform in university library[J]. Journal of Hunan university of science and engineering, 2019, 40(1): 137-139.
[10] 吴广宇. 微信小程序在公共图书馆阅读推广中的应用探析——以福建省图书馆为例[J]. 河北科技图苑, 2021, 34(2): 73-78.
WU G Y.Research on the application of WeChat applet in reading promotion of public libraries - A case study of Fujian provincial library[J]. Hebei library journal of science and technology, 2021, 34(2): 73-78.
[11] 吴秀明, 刘云, 高凡. 大数据背景下图书馆阅读推广研究综述[J]. 四川图书馆学报, 2020, 4(3): 97-100.
WU X M, LIU Y, GAO F.Research review on library reading pro-motion under the background of big data[J]. Journal of the library science society of Sichuan, 2020, 4(3): 97-100.
[12] 张毅, 赵雅洁. 论大数据在图书馆管理与服务中的应用[J]. 图书馆工作与研究, 2015(9): 4-8.
ZHANG Y, ZHAO Y J.The application of big data in library management and service[J]. Library work and study, 2015(9): 4-8.
[13] 袁伟玲. 大数据环境下阅读推广的功能边界和实施取向[J]. 图书馆工作与研究, 2018(4): 93-97.
YUAN W L.The functional boundary and implementation orienta-tion of reading promotion in big data environment[J]. Library work and study, 2018(4): 93-97.
[14] 赵飞, 吴亚平, 周春霞. 基于读者大数据的高校图书馆阅读推广活动评价研究[J]. 图书与情报, 2018(2): 129-134.
ZHAO F, WU Y P, ZHOU C X.Study of the evaluation of reading promotion based on big data[J]. Library & information, 2018(2): 129-134.
[15] 王天泥. 大数据技术在图书馆阅读推广中的应用——以“3A5步”法为例[J]. 情报资料工作, 2014(4): 96-99.
WANG T N.Application of big data technology in library reading promotion: A case study of"3A5 step"[J]. Information and documentation services, 2014(4): 96-99.
[16] 牟静. 大数据环境下的高校图书馆阅读推广研究——利益相关者共赢视角[J]. 图书馆研究, 2015, 45(1): 72-75.
MU J.University library reading promotion in big-data era: From the perspective of stakeholder[J]. Library research, 2015, 45(1): 72-75.
[17] 彭欣. 基于读者行为大数据的图书馆精准化阅读推广营销研究[J]. 图书馆学刊, 2018, 40(4): 71-74.
PENG X.Research on library accurate reading promotion marketing based on big data of readers' behavior[J]. Journal of library science, 2018, 40(4): 71-74.
[18] 王亚莉. 新媒体时代高校图书馆数字阅读推广服务研究[J]. 河北科技图苑, 2020, 33(4): 67-70.
WANG Y L.Research on digital reading promotion service of university library in new media age[J]. Hebei library journal of science and technology, 2020, 33(4): 67-70.
[19] 朱亚玲, 霍岩, 刘劲杰. 新媒体视角下公共图书馆数字阅读推广探析[J]. 图书馆学研究, 2019(3): 84-87.
ZHU Y L, HUO Y, LIU J J.An analysis of public library digital reading promotion from the perspective of new media[J]. Research on library science, 2019(3): 84-87.
[20] 王忠华. 新媒体阅读推广应用研究[J]. 晋图学刊, 2018(5): 28-31, 54.
WANG Z H.Application research on library reading promotion with new media[J]. Shanxi library journal, 2018(5): 28-31, 54.
[21] 杨熔. 媒介融合背景下的图书馆阅读推广发展研究[J]. 图书情报工作, 2018, 62(15): 67-74.
YANG R.Research on the development of reading promotion in li-braries under the background of media convergence[J]. Library and information service, 2018, 62(15): 67-74.
[22] 杜洋, 付瑶. 图书馆“微媒体阅读推广”实践与探索——以沈阳师范大学图书馆为例[J]. 图书情报工作, 2017, 61(6): 26-31.
DU Y, FU Y.Practice and exploration of "micro media reading promotion" - Taking the library of Shenyang normal university as an example[J]. Library and information service, 2017, 61(6): 26-31.
[23] 朱玉强. 微信小程序在图书馆移动服务中的应用实践——以排架游戏为例[J]. 图书馆论坛, 2017, 37(7): 132-138.
ZHU Y Q.WeChat mini programs in library mobile service - The case of book-arrangement game[J]. Library tribune, 2017, 37(7): 132-138.
[24] 谭博. 图书馆开展“VR+阅读推广”的基本途径与实施策略[J]. 图书与情报, 2017(4): 13-17.
TAN B.The basic ways and implementing strategies of VR + reading and popularization[J]. Library & information, 2017(4): 13-17.
[25] 李永红, 冷稼祥. 虚拟现实技术与图书馆民族文献阅读推广[J]. 文教资料, 2017(20): 60-61.
LI Y H, LENG J X.Virtual reality technology and library national literature reading promotion[J]. Cultural and educational informa-tion, 2017(20): 60-61.
[26] 行业知识图谱的构建及应用[EB/OL]. [2021-05-09].https://www.cnblogs.com/zhengzhicong/p/12930401.html.
Construction and application of industry knowledge graph[EB/OL]. [2021-05-09].https://www.cnblogs.com/zhengzhicong/p/12930401.html.
[27] 基于知识图谱的用户理解[EB/OL]. [2021-06-09].https://www.sohu.com/a/288876108_100099320.
User understanding based on knowledge graph[EB/OL]. [2021-06-09].https://www.sohu.com/a/288876108_100099320.