关键词: 移动阅读, 高校图书馆, 阅读推广

Abstract: As a new form of reading, mobile reading has attracted more and more attention. Facing the development of digital age and the change of people's reading habits and ways, reading promotion work of university library has got a new starting point and faced new opportunities. University library should seize the opportunity, actively use mobile information technology to carry out mobile reading service, and promote reading among college students. Based on the analysis about the effect of mobile reading on the university readers and the problems in university library's reading promotion, this paper analyzed how university library introduced the mobile reading service to conduct the reading promotion, so as to promote the construction of more perfect mobile reading service of university library as well as improve the reading promotion.

Key words: mobile reading