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Journal of library and information science in agriculture ›› 2017, Vol. 29 ›› Issue (5): 142-144.doi: 10.13998/j.cnki.issn1002-1248.2017.5.035

• Information education • Previous Articles     Next Articles

Study on the Reading Promotion Practice of Freshmen Based on AIDA

WANG Hongyan   

  1. Liaoning University of International Business, Liaoning Dalian 116052,China
  • Received:2016-11-14 Revised:2017-05-24 Online:2017-05-20 Published:2017-05-24

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Abstract: Successful reading promotion activity can attract readers’ attention, and strengthen readers’ cognition, and stimulate readers’ interest, and expand readers’ ideas on access to new information. This paper introduced the AIDA model in modern marketing management to the reading promotion, and explored the connotation of AIDA, AIDA and reading promotion, and the reading promotion strategy of freshmen based on AIDA, so as to provide new idea and view for reading promotion.

Key words: AIDA

CLC Number: 

  • G252
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