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Journal of library and information science in agriculture ›› 2017, Vol. 29 ›› Issue (6): 96-99.doi: 10.13998/j.cnki.issn1002-1248.2017.06.024

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Thoughts on the Cultural Brand Construction of Public Library Case of Shanxi Library’s Series Express

MA Liping   

  1. Shanxi Library, Shanxi Taiyuan 030021, China
  • Received:2017-02-28 Online:2017-06-05 Published:2017-06-09

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Abstract: Cultural brand construction is related to the service quality and long-term development of library. Taking 15 years’ development experience of Shanxi Library’s Series Express as example, this paper discussed the importance and hardness of public library’s culture brand construction, as well as the future development direction.

Key words: cultural brand

CLC Number: 

  • G252
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