中文    English

›› 2017, Vol. 29 ›› Issue (6): 96-99.doi: 10.13998/j.cnki.issn1002-1248.2017.06.024

• Work study • Previous Articles     Next Articles

Thoughts on the Cultural Brand Construction of Public Library Case of Shanxi Library’s Series Express

MA Liping   

  1. Shanxi Library, Shanxi Taiyuan 030021, China
  • Received:2017-02-28 Online:2017-06-05 Published:2017-06-09

Abstract: Cultural brand construction is related to the service quality and long-term development of library. Taking 15 years’ development experience of Shanxi Library’s Series Express as example, this paper discussed the importance and hardness of public library’s culture brand construction, as well as the future development direction.

Key words: cultural brand

CLC Number: 

  • G252
[1] 王昊.图书馆品牌建设管见[J].河南图书馆学刊,2015,(7):24-25.
[2] 贾虹.基层公共图书馆服务创新与延伸初探——以张元济图书馆品牌活动为例[J].图书馆研究与工作,2015,(2):38-40.
[3] 廖冰冰.数字图书馆联盟下的品牌建设[J].图书馆学刊,2012,(6):60-62.
[4] 刘敏.图书馆文化品牌形象塑造研究综述[J].高校图书馆工作,2012,(7):44-47.
[5] 赵香玲.图书馆品牌形象建设[J].中华医学图书情报杂志,2012,(7):29-31.
[6] 廖莎.对图书馆品牌建设的思考[J].河南图书馆学刊,2014,(4):101-103.
[7] 赵学勤,邹薇.创建图书馆品牌的几点思考——以广东药学院图书馆为例[J].黑龙江科技信息,2012,(14):158.
[8] 周茜.做好图书馆决策信息工作为山西省经济文化建设服务——山西省图书馆《晋图专递》决策信息服务十年回顾[J].晋图学刊,2012,(2):58-60.
[9] 叶勇.试论图书馆服务品牌建设的实践创新与理性思考——以大连地区公共图书馆为例[J].图书情报论坛,2014,(4):17-20.
[10] 邓爱东.国外公共图书馆品牌建设的研究及对中国的启示[J].图书馆,2013,(3):65-68.
[11] 龚新年,邹序明.公共图书馆特色服务品牌建设——以深圳市蓝田区图书馆“海洋”主题服务为例[J].图书馆,201,(4):.
[1] LI Yan. Value Recognition of Study Tour Service of Public libraries and Measures of Promoting the Service [J]. Journal of Library and Information Science in Agriculture, 2022, 34(11): 92-99.
[2] WANG Guokai. Identification of Influencing Factors of Health Information Service Quality in Public Libraries Based on Fuzzy DANP [J]. Journal of Library and Information Science in Agriculture, 2022, 34(10): 33-43.
[3] XING Fei, LIU Caihua, CHAI Xuefei, PENG Guochao. Influencing Factors of Elderly Users' Health Information Adoption Behavior Based on Social Platforms: Taking WeChat as an Example [J]. Journal of Library and Information Science in Agriculture, 2022, 34(7): 53-64.
[4] LIU Yiming, LONG Jialin. Application of VR Technology in the Elderly Reader Service of Public Libraries [J]. Journal of Library and Information Science in Agriculture, 2022, 34(5): 21-30.
[5] FU Baozhen. A Comparative Study of Graded Reading of Children's Books in China and Abroad [J]. Journal of Library and Information Science in Agriculture, 2022, 34(4): 41-49.
[6] WU Yue. Exploration on the Service of Audio Reading Promotion in Public Libraries [J]. Journal of Library and Information Science in Agriculture, 2022, 34(3): 61-67.
[7] HAN Zhengbiao, YUE Hang, ZHAI Ranran. A Study on the Influencing Factors of Rural Residents' Avoidance Behaviors towards Health Information on Chronic Diseases in Jiangsu Province [J]. Journal of Library and Information Science in Agriculture, 2022, 34(2): 14-28.
[8] ZHENG Guangchun, ZHANG Yuhao, YAN Hui. From Backburner to the Forefront: Review of the Application of Autoethnography in the Information Science Field [J]. Journal of Library and Information Science in Agriculture, 2022, 34(2): 40-47.
[9] ZHAN Yike, CHEN Xiyu. Exploration Based on the Al-Suqri Model: An Empirical Study on Academic Information Seeking Behavior of the Young and Middle-Aged Chinese Modern History Scholars in the Process of Digital Transformation [J]. Journal of Library and Information Science in Agriculture, 2022, 34(1): 62-73.
[10] DONG Jingxiang, DENG Zongji, ZHANG Jing. Application Research of E-Reserve Construction Based on "Course Reference Books" [J]. Journal of Library and Information Science in Agriculture, 2022, 34(1): 96-103.
[11] WU Yancheng. Practice and Enlightenment of Lightweight Digital Literacy Education: A Case Study of the "Being Digital" Project of the Open University (UK) Library [J]. Journal of Library and Information Science in Agriculture, 2021, 33(12): 29-36.
[12] LI Yuan. A Comparative Research on the Services for Undergraduate Education in University Libraries at Home and Abroad [J]. Journal of Library and Information Science in Agriculture, 2021, 33(10): 76-86.
[13] ZHANG Min. Overseas Copyright Literacy Research: Origins, Progress and Advances [J]. Journal of Library and Information Science in Agriculture, 2021, 33(9): 83-92.
[14] ZHANG Bin, ZHOU Yonghong. Investigation into and Reflection of User Privacy Policies of Reading Apps [J]. Journal of Library and Information Science in Agriculture, 2021, 33(7): 35-45.
[15] ZUO Na. Strategies for Continuous Construction of Public Reading Area in Inner Mongolia Under the Trend of Libraries Blended with Bookstores [J]. Journal of Library and Information Science in Agriculture, 2021, 33(5): 64-74.
Viewed
Full text


Abstract

Cited

  Shared   
  Discussed   
No Suggested Reading articles found!