中文    English

›› 2018, Vol. 30 ›› Issue (2): 149-153.doi: 10.13998/j.cnki.issn1002-1248.2018.02.026

• Information education • Previous Articles     Next Articles

Analysis on Reader's Incentive Mechanism in Digital Reading Promotion Mode of Public Library

JIANG Lujuan   

  1. Guangxi Library, Guangxi Nanning 530022, China
  • Received:2017-05-25 Revised:2018-03-01 Online:2018-02-05 Published:2018-03-01

Abstract: This paper analyzed the necessity of incentive mechanism to readers in digital reading promotion mode, and explored the basic mind and methods of reader's incentive mechanism, including determining the target readership, properly promoting them then and enabling the target readership to join these activities continually, and then expounded the important factors of incentive mechanism including extrinsic reward, embodiment of reader's self-efficacy and the cultivation of belongingness.

Key words: digital reading promotion activity

CLC Number: 

  • G252
[1] 第39次中国互联网络发展状况统计报告[EB/OL].[2017-01-23]. http://paper.people.com.cn/rmrb/html/2017-01/23/nw.D110000renmrb_20170123_2-10.htm.
[2] 第十四次全国国民阅读调查报告[EB/OL].[2017-01-23].http://paper.people.com.cn/rmrb/html/2017-04/19/nbs.D110000renmrb_12.htm.
[3] 李怡梅,等.中国公共图书馆数字阅读推广现状及思考[J].图书馆,2015,(6):32-36.
[4] 许晔.公共图书馆数字阅读推广模式研究[J].图书馆研究,2014,(2):72-75.
[5] 吴高.基于5W模式的中国高校图书馆数字阅读推广研究[J].现代情报,2014,(9):115-119.
[6] 杨丹丹.公共图书馆数字阅读推广创新研究——以辽宁省图书馆“数字文化驿站”为例[J].图书馆学刊,2016,(6):97-99.
[7] 张云玲,章忠平.基于SoLoMo的图书馆数字阅读推广探究[J].情报资料工作,2015,(4):83-87.
[1] LI Yan. Value Recognition of Study Tour Service of Public libraries and Measures of Promoting the Service [J]. Journal of Library and Information Science in Agriculture, 2022, 34(11): 92-99.
[2] WANG Guokai. Identification of Influencing Factors of Health Information Service Quality in Public Libraries Based on Fuzzy DANP [J]. Journal of Library and Information Science in Agriculture, 2022, 34(10): 33-43.
[3] XING Fei, LIU Caihua, CHAI Xuefei, PENG Guochao. Influencing Factors of Elderly Users' Health Information Adoption Behavior Based on Social Platforms: Taking WeChat as an Example [J]. Journal of Library and Information Science in Agriculture, 2022, 34(7): 53-64.
[4] LIU Yiming, LONG Jialin. Application of VR Technology in the Elderly Reader Service of Public Libraries [J]. Journal of Library and Information Science in Agriculture, 2022, 34(5): 21-30.
[5] FU Baozhen. A Comparative Study of Graded Reading of Children's Books in China and Abroad [J]. Journal of Library and Information Science in Agriculture, 2022, 34(4): 41-49.
[6] WU Yue. Exploration on the Service of Audio Reading Promotion in Public Libraries [J]. Journal of Library and Information Science in Agriculture, 2022, 34(3): 61-67.
[7] HAN Zhengbiao, YUE Hang, ZHAI Ranran. A Study on the Influencing Factors of Rural Residents' Avoidance Behaviors towards Health Information on Chronic Diseases in Jiangsu Province [J]. Journal of Library and Information Science in Agriculture, 2022, 34(2): 14-28.
[8] ZHENG Guangchun, ZHANG Yuhao, YAN Hui. From Backburner to the Forefront: Review of the Application of Autoethnography in the Information Science Field [J]. Journal of Library and Information Science in Agriculture, 2022, 34(2): 40-47.
[9] ZHAN Yike, CHEN Xiyu. Exploration Based on the Al-Suqri Model: An Empirical Study on Academic Information Seeking Behavior of the Young and Middle-Aged Chinese Modern History Scholars in the Process of Digital Transformation [J]. Journal of Library and Information Science in Agriculture, 2022, 34(1): 62-73.
[10] DONG Jingxiang, DENG Zongji, ZHANG Jing. Application Research of E-Reserve Construction Based on "Course Reference Books" [J]. Journal of Library and Information Science in Agriculture, 2022, 34(1): 96-103.
[11] WU Yancheng. Practice and Enlightenment of Lightweight Digital Literacy Education: A Case Study of the "Being Digital" Project of the Open University (UK) Library [J]. Journal of Library and Information Science in Agriculture, 2021, 33(12): 29-36.
[12] LI Yuan. A Comparative Research on the Services for Undergraduate Education in University Libraries at Home and Abroad [J]. Journal of Library and Information Science in Agriculture, 2021, 33(10): 76-86.
[13] ZHANG Min. Overseas Copyright Literacy Research: Origins, Progress and Advances [J]. Journal of Library and Information Science in Agriculture, 2021, 33(9): 83-92.
[14] ZHANG Bin, ZHOU Yonghong. Investigation into and Reflection of User Privacy Policies of Reading Apps [J]. Journal of Library and Information Science in Agriculture, 2021, 33(7): 35-45.
[15] ZUO Na. Strategies for Continuous Construction of Public Reading Area in Inner Mongolia Under the Trend of Libraries Blended with Bookstores [J]. Journal of Library and Information Science in Agriculture, 2021, 33(5): 64-74.
Viewed
Full text


Abstract

Cited

  Shared   
  Discussed   
No Suggested Reading articles found!