中文    English

›› 2018, Vol. 30 ›› Issue (8): 18-22.doi: 10.13998/j.cnki.issn1002-1248.2018.08.003

• Information forum • Previous Articles     Next Articles

Research on the Deep Marketing Experience of Document Delivery Service in University Library ——Taking the Library of Renmin University of China as an Example

HU Jufang, WU Ning, CHEN Yajie   

  1. Library, Renmin University of China, Beijing 100872, China
  • Received:2018-01-03 Online:2018-08-05 Published:2018-08-25

Abstract: Based on the existing problems of domestic university libraries' document delivery service including small target audience and poor service effect, by taking the Library of Renmin University of China as an example, this paper used and optimized non-profit marketing strategies to better promote library service according to the characteristics of university users, so as to provide reference for exploring new document delivery service path.

CLC Number: 

  • G252
[1] [美]菲利普.科特勒,艾伦.R.安德里亚森.非营利组织战略营销(第五版)[M].孟延春,译.北京:中国人民大学出版社,2001.
[2] 郭明环,吕亚娟.“互联网+”背景下高校图书馆的立体营销模式设计[J].农业图书情报学刊,2017,(7):10-12.
[3] 国立编译馆.图书馆学与资讯科学大辞典(上)[M].台湾:汉美图书有限公司,1995.
[4] 胡菊芳. 基于知识管理的图书馆文献传递服务创新研究[J].图书馆建设,2015,(4):71-74.
[5] [美]丹.S.肯尼迪.终极营销——移动互联时代的精准营销策略.桂小黎[M].朱玉彬,译.北京:当代世界出版社,2014.
[6] 程绍珊,席加省.精准营销——如何进行营销信息管理[M].北京:北京大学出版社,2006.
[7] 张红莉. 大数据环境下文献传递营销工作的思考[J].图书馆工作与研究,2014,(12):126-128.
[8] 汪永红,黄智武.BALIS原文传递服务营销策略研究[J].图书馆学研究,2015,(17):72-79.
[9] [日]大松孝弘,宇佐美清,波田浩之.深层营销——洞察消费者潜意识的营销方法[M].陈诚,译.北京:科学出版社,2008.
[10] [美]丹.S.肯尼迪.终极营销——移动互联时代的精准营销策略[M].桂小黎,朱玉彬,译.北京:当代世界出版社,2014.
[11] 胡菊芳,阿童木,陈雅捷.高校读者一站式文献获取的障碍与对策[J].图书馆学研究,2016,(6):98-101.
[12] 张营,苏瑞竹.国内用户参与到图书馆营销实践研究[J].国家图书馆学刊,2017,(1):57-63.
[1] LI Yan. Value Recognition of Study Tour Service of Public libraries and Measures of Promoting the Service [J]. Journal of Library and Information Science in Agriculture, 2022, 34(11): 92-99.
[2] WANG Guokai. Identification of Influencing Factors of Health Information Service Quality in Public Libraries Based on Fuzzy DANP [J]. Journal of Library and Information Science in Agriculture, 2022, 34(10): 33-43.
[3] XING Fei, LIU Caihua, CHAI Xuefei, PENG Guochao. Influencing Factors of Elderly Users' Health Information Adoption Behavior Based on Social Platforms: Taking WeChat as an Example [J]. Journal of Library and Information Science in Agriculture, 2022, 34(7): 53-64.
[4] LIU Yiming, LONG Jialin. Application of VR Technology in the Elderly Reader Service of Public Libraries [J]. Journal of Library and Information Science in Agriculture, 2022, 34(5): 21-30.
[5] FU Baozhen. A Comparative Study of Graded Reading of Children's Books in China and Abroad [J]. Journal of Library and Information Science in Agriculture, 2022, 34(4): 41-49.
[6] WU Yue. Exploration on the Service of Audio Reading Promotion in Public Libraries [J]. Journal of Library and Information Science in Agriculture, 2022, 34(3): 61-67.
[7] HAN Zhengbiao, YUE Hang, ZHAI Ranran. A Study on the Influencing Factors of Rural Residents' Avoidance Behaviors towards Health Information on Chronic Diseases in Jiangsu Province [J]. Journal of Library and Information Science in Agriculture, 2022, 34(2): 14-28.
[8] ZHENG Guangchun, ZHANG Yuhao, YAN Hui. From Backburner to the Forefront: Review of the Application of Autoethnography in the Information Science Field [J]. Journal of Library and Information Science in Agriculture, 2022, 34(2): 40-47.
[9] ZHAN Yike, CHEN Xiyu. Exploration Based on the Al-Suqri Model: An Empirical Study on Academic Information Seeking Behavior of the Young and Middle-Aged Chinese Modern History Scholars in the Process of Digital Transformation [J]. Journal of Library and Information Science in Agriculture, 2022, 34(1): 62-73.
[10] DONG Jingxiang, DENG Zongji, ZHANG Jing. Application Research of E-Reserve Construction Based on "Course Reference Books" [J]. Journal of Library and Information Science in Agriculture, 2022, 34(1): 96-103.
[11] WU Yancheng. Practice and Enlightenment of Lightweight Digital Literacy Education: A Case Study of the "Being Digital" Project of the Open University (UK) Library [J]. Journal of Library and Information Science in Agriculture, 2021, 33(12): 29-36.
[12] LI Yuan. A Comparative Research on the Services for Undergraduate Education in University Libraries at Home and Abroad [J]. Journal of Library and Information Science in Agriculture, 2021, 33(10): 76-86.
[13] ZHANG Min. Overseas Copyright Literacy Research: Origins, Progress and Advances [J]. Journal of Library and Information Science in Agriculture, 2021, 33(9): 83-92.
[14] ZHANG Bin, ZHOU Yonghong. Investigation into and Reflection of User Privacy Policies of Reading Apps [J]. Journal of Library and Information Science in Agriculture, 2021, 33(7): 35-45.
[15] ZUO Na. Strategies for Continuous Construction of Public Reading Area in Inner Mongolia Under the Trend of Libraries Blended with Bookstores [J]. Journal of Library and Information Science in Agriculture, 2021, 33(5): 64-74.
Viewed
Full text


Abstract

Cited

  Shared   
  Discussed   
No Suggested Reading articles found!