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Journal of library and information science in agriculture ›› 2017, Vol. 29 ›› Issue (11): 105-108.doi: 10.13998/j.cnki.issn1002-1248.2017.11.025

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Discussion on the Marketing Concept and Behavior Strategy in Hospital Library

SUN Jing, WANG Lingling, WANG Mo, LIU Qiaomei, JIA Shan   

  1. 309 Hospital, Beijing 100091, China
  • Received:2017-03-20 Revised:2017-11-29 Online:2017-11-05 Published:2017-11-29

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Abstract: This paper discussed the introduction of marketing concepts and behavior strategies in library, and studied the necessity ,characteristics and strategies of marketing in hospital library, and pointed out that hospital library marketing would be the beneficial attempt to promote the sustainable development of modern hospital library, open up the space for survival and development and promote the diversified development of library service model in hospital.

Key words: hospital library

CLC Number: 

  • G252
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