农业图书情报学报 ›› 2020, Vol. 32 ›› Issue (6): 42-48.doi: 10.13998/j.cnki.issn1002-1248.2019.12.24-1121

• 研究论文 • 上一篇    下一篇

智慧图书馆阅读推广创新策略研究

张贤淑   

  1. 黑龙江东方学院图书馆,哈尔滨 150066
  • 收稿日期:2019-12-24 出版日期:2020-06-05 发布日期:2020-06-05
  • 作者简介:张贤淑(1978-),女,硕士,馆员,研究方向:高校阅读推广。
  • 基金资助:
    黑龙江省高校图工委第五届科研课题“以‘大阅读’理念促进校园阅读推广研究”(项目编号:2017-A-041)

Innovation Strategy of Reading Promotion in a Smart Library

ZHANG Xianshu   

  1. Library, East University of Heilongjiang, Harbin 150066
  • Received:2019-12-24 Online:2020-06-05 Published:2020-06-05

摘要: [目的/意义]目前,人工智能技术正加速地推动着中国各地智慧图书馆的建设。在这一进程中,各类图书馆面临着创新传统阅读推广服务的挑战。为了帮助图书馆应对这一挑战,论文提出了智慧图书馆阅读推广创新策略。[方法/过程]论文首先介绍了智慧图书馆阅读推广的发展背景,然后从数据资源角色、数据服务发展方向和数据处理形式3个视角阐述了智慧图书馆建设对传统阅读推广服务的挑战。[结果/结论]为了应对这些挑战,论文提出在开展阅读推广时,智慧图书馆应以传播媒体、读者阅读特征和读者个性化需求为抓手,通过提升阅读推广类型的多样化水平、加强阅读推广的动机与目标分析、参考整合营销传播理论和培养跨专业人才4个主要途径,来构建崭新的阅读推广体系。

关键词: 智慧图书馆, 阅读推广, 创新策略

Abstract: [Purpose / Significance] At present, artificial intelligence technology is accelerating the construction of smart libraries in China. In this process, all kinds of libraries are facing the challenge of innovating traditional reading promotion service. In order to help a library to cope with this challenge, this paper puts forward the innovative strategy of reading promotion in a smart library. [Method / Process] Firstly, the paper introduces the background of reading promotion of a smart library, and then expounds the challenge of smart library construction to traditional reading promotion service from three perspectives of the role of data resources, data service development direction and data processing forms. [Results / Conclusions] In order to deal with these challenges, the paper proposes that when carrying out reading promotion, the smart library should focus on the communication media, a reader's reading characteristics and reader's personalized needs, and construct by improving the diversification level of reading promotion types, strengthening the analysis of reading promotion motivation and target, referring to the theory of integrated marketing communication and cultivating interdisciplinary talents to build a brand new reading promotion system.

Key words: smart library, reading promotion, innovation strategy

中图分类号: 

  • G252.17

引用本文

张贤淑. 智慧图书馆阅读推广创新策略研究[J]. 农业图书情报学报, 2020, 32(6): 42-48.

ZHANG Xianshu. Innovation Strategy of Reading Promotion in a Smart Library[J]. Journal of Library and Information Science in Agriculture, 2020, 32(6): 42-48.