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Journal of library and information science in agriculture ›› 2018, Vol. 30 ›› Issue (6): 104-107.doi: 10.13998/j.cnki.issn1002-1248.2018.06.021

• Work study • Previous Articles     Next Articles

Construction and Communication of Wechat Public Platform in Academic Journals

JIN Qiongqiong, BAO Yong, SUN Hongzhong, LIU Zushang, LU Yao, JIANG Dehui   

  1. Periodical Office of Journal of Anhui Agricultural Sciences, Anhui Hefei 230031, China
  • Received:2017-11-09 Online:2018-06-05 Published:2018-07-04

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Abstract: With the rapid development of network technology, it was a general tendency to establish wechat public platform for traditional academic journals. This paper analyzed the necessity of building wechat public platform for academic journals. Taking the official wechat of Journal of Anhui Agricultural Sciences (wechat number: ahnykx) for example, it described the operation practice in detail from following links: wechat account certifying, platform structure designing, content planning, acquisitioning and cataloguing, interactive service, communication strategies and so on, and put forward suitable promotion channels, so as to provide reference for adapting the demand of micro era and improving the popularity and impact of academic journals.

CLC Number: 

  • G252
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