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Journal of library and information science in agriculture ›› 2016, Vol. 28 ›› Issue (4): 120-122.doi: 10.13998/j.cnki.issn1002-1248.2016.04.028

• Information education • Previous Articles     Next Articles

Mass Reading in the Network Environment: A case of Douban.com

LIANG Chun1, 2   

  1. 1.National Library of China, Beijing 100081, China;
    2.Dpartment of Information Management, Peking University Beijing 100871,China
  • Received:2015-10-15 Online:2016-04-05 Published:2016-04-05

Abstract: Douban.com is one of the most representative sites in network era, which has achieved great success. In this paper, by analyzing the design concept, content architecture and operating model, the impacts of network culture on the content selection, purchase behavior and reading mode of mass reading were pointed out.

Key words: Douban.com

CLC Number: 

  • G250
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