Abstract: [Purpose/Significance] The new generation of generative artificial intelligence technology and its applications have entered a new stage of development. Models such as ChatGPT are leading the way in model-driven content generation, ushering in a new era and attracting discussions and attention from various sectors. Currently, there is a wealth of research on artificial intelligence from the perspectives of technological advancements, machine language, algorithm models, application scenarios and so on. However, there are relatively fewer articles specifically focusing on the application of AI generated content (AIGC) in GLAM fields, such as galleries, libraries, art museums. AI in the GLAM field is currently undergoing a transition from digitization to intelligentized level. Therefore, this paper explores the multi-scenario innovative applications of AI in the GLAM field with the theme of "Shaping the Future: AIGC and GLAM Innovative Development", which aims to contribute to the innovation research of AI and cultural, development and provide valuable insights in this field. [Method/Process] The structure of this paper consists of three parts: the evolution and current status of AIGC, the exploration of AIGC's applications in various scenarios within the GLAM field, the risks and challenges faced by AIGC and GLAM in terms of innovative development. Firstly the article provides a brief introduction to the development history of artificial intelligence, the concept of AIGC, algorithm models, typical features, and its current development status both domestically and internationally. Secondly, it presents a review and summary of existing application cases of AIGC in the GLAM field, including the use of virtual scenarios, virtual IP idols, ancient book OCR technology, VR/AR experiences in the fields of image analysis, digital humanities research, and new formats of digital cultural industries. The article analyzes how AIGC enriches the content production, innovation, and user interaction modes, as well as resource management models within GLAM. It also highlights the potential significant advantages in specific areas such as digital individuals, digital collections, and digital media. Lastly, the paper addresses the potential risks and challenges that may arise during the process of AIGC and GLAM's innovative development. These challenges encompass technical aspects, algorithmic biases, network information security, ethical and moral considerations, academic research, publishing and legal regulations. [Results/Conclusions] AIGC possesses advantages such as high efficiency, intelligence, and immersive experiences. It not only brings about transformative changes in content within the GLAM field but also breaks free from traditional interactive modes characterized by singularity and flatness in user engagement. By leveraging technologies such as VR/AR, virtual digital characters, and virtual spaces, AIGC enables diverse and three-dimensional interaction models with customs, thereby significantly expanding the applications in the GLAM field. If we appropriately and fully utilize the valuable opportunities presented by AIGC, it can play a positive role in inheriting and promoting the Chinese excellent civilization and cultural heritage. Furthermore, it will also play a crucial role in accelerating the digital transformation and upgrading of the cultural industry.

Key words: artificial intelligence, AIGC, ChatGPT, GLAM, digital humanities