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Journal of library and information science in agriculture

   

Factors Influencing AI Adoption Intention among Chinese Academic Librarians: An Empirical Analysis Based on the Integrated TAM-TOE Framework

LIANG Meiling1, WU Hongmei2   

  1. 1.School of Foreign Languages and International Trade, Guangdong Polytechnic of Science and Trade, Guangzhou 510430
    2.Library, Guangzhou International Economics College, Guangzhou 510540
  • Received:2025-12-25

Abstract:

[Purpose/Significance] Artificial intelligence is profoundly transforming library services worldwide, making it essential to understand the factors influencing librarians' AI adoption intentions for promoting smart library development. Unlike previous studies that primarily focused on general technology adoption in commercial settings, this research specifically targets academic librarians in Chinese universities who face unique professional challenges and institutional constraints in the digital transformation era. This study aims to identify key determinants of AI adoption intention among academic librarians, providing theoretical foundations and practical guidance for optimizing library AI service systems. The research contributes to the existing literature by constructing an integrated framework that combines individual-level perceptions with organizational and environmental factors to explain technology adoption behavior in the academic library context. [Method/Process] Drawing upon the Technology Acceptance Model (TAM) and Technology-Organization-Environment (TOE) framework, this study constructs an integrated theoretical model encompassing three dimensions: individual perceptions (perceived usefulness and perceived ease of use), organizational factors (organizational readiness and management support), and environmental factors (external environment). Six research hypotheses were proposed based on the theoretical framework. A questionnaire survey was conducted among academic librarians from various types of higher education institutions across 12 provinces in China during November 2025. A total of 177 valid responses were collected from research universities, teaching-oriented universities, and vocational colleges, with an effective response rate of 84.7%. The measurement items were adapted from validated scales and underwent rigorous translation and back-translation procedures. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed for measurement model assessment, structural model evaluation, hypothesis testing, and mediation effect analysis. [Results/Conclusions] The findings reveal that perceived usefulness exerts the strongest influence on AI adoption intention (β=0.447, p<0.001), followed by the external environment (β=0.354, p<0.001) and perceived ease of use (β=0.234, p<0.001). Contrary to theoretical expectations, organizational readiness (β=-0.099, p=0.075) and management support (β=0.034, p=0.593) showed no significant effects on adoption intention. The mediation analysis demonstrates that perceived ease of use influences adoption intention both directly (β=0.234) and indirectly through perceived usefulness (β=0.205, t=5.450, p<0.001), with the indirect effect accounting for 46.7% of the total effect. The integrated model explains 62.6% of variance in adoption intention, demonstrating substantial explanatory power. These findings suggest that during the early stage of AI technology adoption in Chinese academic libraries, individual-level perceptions and external competitive pressures predominate over organizational factors. This pattern may be attributed to the fact that librarians currently access AI technologies primarily through personal exploration using publicly available tools rather than through organizational deployment. The study provides differentiated practical recommendations for universities at different development stages and suggests future research directions including longitudinal designs and cross-cultural comparisons.

Key words: artificial intelligence, technology adoption, academic libraries, technology acceptance model, TOE framework

CLC Number: 

  • G252

Fig.1

Research model and hypotheses of AI adoption intention among academic librarians"

Table 1

Measurement items"

潜在变量问项数/个问项内容参考来源
感知有用性(PU)4PU1:使用AI技术能帮助我更好地完成工作任务DAVIS[6]
PU2:使用AI技术能提高我的工作效率
PU3:使用AI技术能提升服务质量
PU4:总体而言,我认为AI技术对我的工作有用
感知易用性(PEOU)4PEOU1:学习使用AI技术对我来说是容易的
PEOU2:我认为AI技术容易理解和掌握
PEOU3:使用AI技术对我来说是轻松的
PEOU4:总体而言,我认为AI技术是易于使用的
组织准备度(OR)4OR1:我们图书馆有足够的财务资源支持AI技术的采纳IACOVOU等[16]、ZHU等[20]
OR2:我们图书馆有足够的技术基础设施支持AI应用
OR3:我们图书馆有充足的人力资源投入AI项目
OR4:我们图书馆有能力维持AI技术的长期发展
管理层支持(MS)4MS1:图书馆领导积极推动AI技术的应用PREMKUMAR等[17]
MS2:图书馆领导愿意为AI项目提供必要的支持
MS3:图书馆已将AI技术纳入战略规划
MS4:图书馆领导认为AI技术对图书馆发展很重要
外部环境(EE)3EE1:为了保持竞争力,我们需要采纳AI技术BAKER[19]、OLIVEIRA等[10]
EE2:图书馆用户期待我们提供AI驱动的服务
EE3:满足用户需求是我们考虑采纳AI的重要原因
采纳意愿(BI)4BI1:我打算在工作中使用AI工具VENKATESH等[21]
BI2:我会向同事推荐使用AI技术
BI3:我支持图书馆采用AI技术
BI4:未来我计划更多地使用AI技术

Table 2

Sample characteristics (N=177)"

变量类别频数/人百分比/%
性别5028.2
12771.8
年龄≤30岁3720.9
31~40岁3218.1
41~50岁6637.3
≥51岁4223.7
学历本科及以下10358.2
硕士7240.7
博士21.1
职位一线馆员10659.9
中层管理2916.4
高层管理4223.7
院校类型双一流高校63.4
普通本科5028.2
高职院校11263.3
其他95.1

Table 3

Reliability and convergent validity"

变量问项数/个载荷范围αCRAVE
采纳意愿(BI)40.874~0.8930.9060.9340.780
感知有用性(PU)40.864~0.9230.9180.9420.801
感知易用性(PEOU)40.868~0.9030.9110.9380.790
组织准备度(OR)40.845~0.9360.9230.9430.806
管理层支持(MS)40.823~0.8790.8830.9150.729
外部环境(EE)30.672~0.8190.6710.8150.597

Table 4

Discriminant validity (HTMT)"

变量BIEEMSORPEOUPU
BI
EE0.714
MS0.3410.647
OR0.1790.4020.462
PEOU0.5600.3430.2820.412
PU0.7430.4720.2430.1440.496

Fig.2

Results of structural equation modeling analysis"

Table 5

Hypothesis of testing results"

假设路径βSEtpf ²结论
H1PU→BI0.4470.0567.923<0.0010.373支持
H2PEOU→BI0.2340.0723.2560.0010.100支持
H3OR→BI-0.0990.0551.7830.0750.019不支持
H4MS→BI0.0340.0630.5340.5930.002不支持
H5EE→BI0.3540.0695.156<0.0010.220支持
H6PEOU→PU0.4600.0696.700<0.0010.268支持
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