社会化商务研究的发展脉络及特征：基于可视化技术的回顾与展望

doi:10.13998/j.cnki.issn1002-1248.2019.10.10-0883

摘要/Abstract

摘要： [目的/意义]社会化商务属于跨学科的研究领域,研究角度、研究方法、研究内容因学科特性处于较为分散的状态。文章回顾当前社会化商务的相关研究,分析社会化商务研究的发展脉络及特征。[方法/过程]从CNKI、CSSCI、SCIE、SSCI4个数据库中获取2010年—2019年公开出版的中英文期刊的时间分布、主题变迁、高被引论文、高频关键词4个维度讨论当前社会化商务研究进展及特征。[结果/结论]认为社会化商务研究仍存在一些可以继续挖掘的主题或方向：第一,研究主题可向用户感知、选择策略等行为规律的转变,基于社会化视角的社会化商务管理、技术支持和信息类的研究等方面进一步探讨;第二,研究理论已呈现一定的跨学科视角,仍可从更多的学科领域视角去发现、阐释社会化商务中的现实问题;第三,计算机学科、信息学科、心理学的相关研究方法在社会化商务领域的适用性研究可进行一定的探讨与实践。

关键词: 社会化商务, 系统综述, 研究进展, 文献计量, 可视化

Abstract: [Purpose/Significance]Social commerce research presents the characteristics of interdisciplinary studies, because of which ts research perspectives, research methods and research content are in a more decentralized state. This study aims to review the current social commerce research and presents the, analysis of its development and characteristics. [Method/Process] We first obtained Chinese and English journal papers published from 2010 to 2019 from CNKI, CSSCI, SCIE, SSCI databases. We then discussed the current progress and characteristics of social commerce research from time distribution, theme changes, high citation papers, and high-frequency keywords. [Results/Conclusions] We believe that there are still some topics that can be excavated in the study of social commerce: Firstly, we need to further explore such user behavior research topics as user perception and the strategy choices, and business management, technical support and information research in social commerce context. Secondly, the research theory has presented a certain interdisciplinary perspective, and we can find and explain the practical problems in social commerce from the perspective of more subject areas. Thirdly, the applicability of computer science, information science and psychology research methods to the field of social commerce can be discussed and studied.

Key words: social commerce, systematic review, research progress, bibliometrics, visualization

中图分类号:

G251

林海, 古婷骅, 吴育冰. 社会化商务研究的发展脉络及特征：基于可视化技术的回顾与展望[J]. 农业图书情报学报, 2020, 32(5): 31-44.

LIN Hai, GU Tinghua, WU Yubing. Development Context and Characteristics of Social Commerce: Review and Prospect Based on Visualization Technology[J]. Journal of Library and Information Science in Agriculture, 2020, 32(5): 31-44.

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