社会化商务研究的发展脉络及特征：基于可视化技术的回顾与展望

doi:10.13998/j.cnki.issn1002-1248.2019.10.10-0883

摘要/Abstract

摘要： [目的/意义]社会化商务属于跨学科的研究领域,研究角度、研究方法、研究内容因学科特性处于较为分散的状态。文章回顾当前社会化商务的相关研究,分析社会化商务研究的发展脉络及特征。[方法/过程]从CNKI、CSSCI、SCIE、SSCI4个数据库中获取2010年—2019年公开出版的中英文期刊的时间分布、主题变迁、高被引论文、高频关键词4个维度讨论当前社会化商务研究进展及特征。[结果/结论]认为社会化商务研究仍存在一些可以继续挖掘的主题或方向：第一,研究主题可向用户感知、选择策略等行为规律的转变,基于社会化视角的社会化商务管理、技术支持和信息类的研究等方面进一步探讨;第二,研究理论已呈现一定的跨学科视角,仍可从更多的学科领域视角去发现、阐释社会化商务中的现实问题;第三,计算机学科、信息学科、心理学的相关研究方法在社会化商务领域的适用性研究可进行一定的探讨与实践。

关键词: 社会化商务, 系统综述, 研究进展, 文献计量, 可视化

Abstract: [Purpose/Significance]Social commerce research presents the characteristics of interdisciplinary studies, because of which ts research perspectives, research methods and research content are in a more decentralized state. This study aims to review the current social commerce research and presents the, analysis of its development and characteristics. [Method/Process] We first obtained Chinese and English journal papers published from 2010 to 2019 from CNKI, CSSCI, SCIE, SSCI databases. We then discussed the current progress and characteristics of social commerce research from time distribution, theme changes, high citation papers, and high-frequency keywords. [Results/Conclusions] We believe that there are still some topics that can be excavated in the study of social commerce: Firstly, we need to further explore such user behavior research topics as user perception and the strategy choices, and business management, technical support and information research in social commerce context. Secondly, the research theory has presented a certain interdisciplinary perspective, and we can find and explain the practical problems in social commerce from the perspective of more subject areas. Thirdly, the applicability of computer science, information science and psychology research methods to the field of social commerce can be discussed and studied.

Key words: social commerce, systematic review, research progress, bibliometrics, visualization

中图分类号:

G251

林海, 古婷骅, 吴育冰. 社会化商务研究的发展脉络及特征：基于可视化技术的回顾与展望[J]. 农业图书情报学报, 2020, 32(5): 31-44.

LIN Hai, GU Tinghua, WU Yubing. Development Context and Characteristics of Social Commerce: Review and Prospect Based on Visualization Technology[J]. Journal of Library and Information Science in Agriculture, 2020, 32(5): 31-44.

参考文献 82

[1]	Wang C, Zhang P.The evolution of social commerce: the people, business, technology, and information dimensions[J].Communications of the Association for Information Systems,2012,31(5):105-127.
[2]	Huang Z, Benyoucef M.User-Centered Investigation of Social Commerce Design[M].Online Communities and Social Computing.Springer Berlin: Springer-Heidelberg,2013:287-295.
[3]	Lai S.Social commerce-e-Commerce in social media context[J].World Academy of Science Engineering & Technology,2010.4(12):39-44.
[4]	Hajli M N.A study of the impact of social media on consumers[J].International Journal of Market Research,2014,56(3):387-404.
[5]	Saundage D,Lee C Y. Social Commerce Activities - A taxonomy[C]//Australian Conference on Information Systems,2011.Sydney:1-10.
[6]	Shanmugam M, Sun S, Amidi A, et al.The applications of social commerce constructs[J].International Journal of Information Management,2016,36(3):425-432.
[7]	刘宏,张小静.我国社会化电子商务研究现状分析——基于CNKI的文献研究[J].现代情报,2017,37(2):171-177.
[8]	吴国栋,吴忠,丁绪武,夏志杰.国内社会化商务研究的可视化分析——基于知识图谱视角[J].管理现代化,2019,39(1):86-91.
[9]	陶晓波,杨学成,许研.社会化商务研究述评与展望[J].管理评论,2015,27(11):75-85.
[10]	张婉,张亮,魏大鹏.国内社会化商务研究现状综述——基于共词分析法[J].商场现代化,2015(1):11-15.
[11]	宗乾进. 国外社会化电子商务研究综述[J].情报杂志,2013,32(10):117-121.
[12]	Liang TP, Turban E.Introduction to the special issue social commerce: a research framework for social commerce[J].International Journal of Electronic Commerce,2011,16(2):5-14.
[13]	Sharma S, Crossler R E.Disclosing too much? Situational factors affecting information disclosure in social commerce environment[J].Electronic Commerce Research & Applications,2014,13(5):305-319.
[14]	Dennison G,Bourdage-braunb S,, CHETUPARAMBIL, M. Social commerce defined[R].Research Triangle Park, NC: IBM Systems Technology Group,2009.
[15]	Yadav M S, Valck K D, Hennig-thuran T,, et al. social commerce: a contingency framework for assessing marketing potential[J].Journal of Interactive Marketing,2013,27(4):311-323.
[16]	Cruty R G, Zhang P.Social commerce: Looking back and forward[J].Proceedings of the American Society for Information Science & Tech nology,2012,48(1):1-10.
[17]	Hanafizadeh P, Keating B W, Khedmatgozar H R, systematic review of Internet banking adoption[J].Telematics&Informatics,2014,31(3): 492-510.
[18]	Kitchenham B A. Kitchenham, B.Guidelines for performing systematic literature reviews in software engineering. EBSE Technical Report EBSE-2007-01[C]. ICSE.IEEE Computer Society,2007:1051-1052.
[19]	Hamari J, Mimmi SJ, Klint, Ukkonen A.The sharing economy:Why people participate in collaborative consumption[J].Association for Information Science and Technology,2016,67(9):2047-2059.
[20]	Liang T P,Hou Y T,Li Y W, et al.What drives social commerce: the role of social support and relationship quality[J].International Journal of Electronic Commerce,2011,16(2):69-90.
[21]	Huang Z,Beyou M.From e-commerce to social commerce: A close look at design features[J].Electronic Commerce Research & Applications,2013,12(4):246-259.
[22]	Sigala M.Collaborative commerce in tourism: implications for research and industry[J].Current Issues in Tourism,2015,20(4):1-10.
[23]	Amir Afrasiabi rad. A model for understanding social commerce[J].Journal of Information Systems Applied Research,2011,4(2):6373.
[24]	Wango Y,Yu C.Social interaction-based consumer decision-making model in social commerce: The role of word of mouth and observational learning[J].International Journal of Information Management,2015,37(3):91-102.
[25]	Bai Y, Yao Z, Cong F, et al.Event-related potentials elicited by social commerce and electronic-commerce reviews[J]. Cogn Neurodyn,2015,9(6):639-648.
[26]	Jang H, Ko I, Kim J.The Effect of Group-Buy Social Commerce and Coupon on Satisfaction and Continuance Intention -- Focusing on the Expectation Confirmation Model (ECM)[C].Hawaii International Conference on System Sciences.IEEE,2013:2938-2948.
[27]	Hwang I J, Lee B G, Kim K Y.Information asymmetry, social networking site word of mouth, and mobility effects on social commerce in Korea[J].Cyberpsychology Behavior&Social Networking,2014,17(2):117.
[28]	Bansal G, Chen L.If they Trust our E-commerce Site, Will They Trust our Social Commerce Site Too? Differentiating the Trust in E-commerce and S-commerce: The Moderating Role of Privacy and Security Concerns[C]. MWAIS 2011 Proceedings,2011:20.
[29]	Jiang G Y, Ma F C, Fang Y Z, et al.User Transfer in Collaborative Commerce: Evident from Virtual Community to Social Commerce[C]. International Conference on Industrial Engineering & Engineering Management.Springer Berlin Heidelberg,2013:235-240.
[30]	Sharma S, Crossler R.Intention to Engage in Social Commerce: Uses and Gratifications Approach[C].Proceeding of the Twentieth Americ as Conference on Information Systems,2014.
[31]	Eder L B, Shen J.An examination of factors associated with user acceptance of social shopping websites[J]. International Journal of Technology & Human Interaction,2011,7(1):19-36.
[32]	Baghdadi Y.From E-commerce to Social Commerce: A Framework to Guide Enabling Cloud Computing[J].Journal of Theoretical & Applied Electronic Commerce Research,2013,8(3):12-38.
[33]	Zhang H, Lu Y, Gupta S, et al.What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences[J].Information&Management,2014,51(8):1017-1030.
[34]	Jiang G, Ma F.The evolution of users adoption behavior under a collaborative service: an agent-based computational approach[J].International Journal of Computational Intelligence Systems,2014,7(5):952-962.
[35]	Kim D.Marketing Games in Social Commerce[M]. Game Theory for Networks. Springer Berlin Heidelberg,2012:125-137.
[36]	Hajli M.Social word of mouth: how trust develops in the market[J].International Journal of Market Research,2014,56(3):1-17.
[37]	Webster J, Watson R T.Analyzing the past to prepare for the future: writing a literature review[J].MIS Quarterly,2002,26(2):13-23.
[38]	Levy Y, Ellis T J.A systems approach to conduct an effective literature review in support of information systems research[J]. Informing Science,2006,9:181-212.
[39]	Bandara W, Miskon S, Fielt E.A systematic, tool-supported method for conducting literature reviews in information systems[C].European Conference on Information Systems,2011:221.
[40]	Nidhra S,Yanamakala M, Afzal W, et al.Knowledge transfer challenges and mitigation strategies in global software development—A systematic literature review and industrial validation[J].International Journal of Information Management,2013,33(2):333-355.
[41]	Blasceo Arcas L, Hernandez Ortega B, Jimenez Martinez J.Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior[J].Electronic Commerce Research,2013,13(4):457-475.
[42]	Haili N, Sinms J.Social commerce: The transfer of power from sellers to buyers[J].Technological Forecasting&Social Change,2015, 94(1):350-358.
[43]	Naveen Amblee, Tung Bui.Harnessing the influence of social proof in online shopping: the effect of electronic word of mouth on sales of digital microproducts[J].International Journal of Electronic Commerce,2011,16(2):91-114.
[44]	Hajli M.A research framework for social commerce adoption[J].Information Management & Computer Security,2013,21(3):144-154.
[45]	Ling C S, Husain W.Social commerce in e-business: challenges and guidelines for successful adoption[C]. International Conference on Advanced Computer Science and Information Systems.IEEE,2014:27-30.
[46]	Wang S M.Exploring the factors influencing the usage intention of Facebook fan page - A preliminary study[C]. Proceedings of the Nineteenth Americas Conference on Information Systems,2013:1595-1600.
[47]	Shi S, Chow W S.Trust development and transfer in social commerce: prior experience as moderator[J].Industrial Management&Data Systems,2015,115(7):1182-1203.
[48]	Vladimir Zwass.Co-Creation: toward a taxonomy and an integrated research perspective[J].International Journal of Electronic Commerce, 2010,15(1):11-48.
[49]	Kaltcheva V D, Patino A, LARIC M V, et al.customers' relational models as determinants of customer engagement value[J].Journal of Product & Brand Management,2014,23(1):55-61.
[50]	Kim S, Park H.Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance[J].International Journal of Information Management,2013,33(2):318-332.
[51]	Kumar V, Aksoy L, DONKERS B, et al.undervalued or overvalued customers: capturing total customer engagement value[J].Journal of Service Research,2010,13(3):297-310.
[52]	Hajli M.A research framework for social commerce adoption[J].Information Management & Computer Security,2013,21(3):144-154.
[53]	Stephen A T, Toubia O.Deriving value from social commerce networks[J].Journal of Marketing Research,2010,47(2):215-228.
[54]	Xiao B, Huang M, Barnes A J.Network closure among sellers and buyers in social commerce community[J].Electronic Commerce Research&Applications,2015,14(6):641-653.
[55]	Ng C S P. Examining the Cultural Difference in the Intention to Purchase in Social Commerce[C].PACIS.2012:163.
[56]	Chen J, Shen X L.Consumers' decisions in social commerce context: an empirical investigation[J].Decision Support Systems,2015,79:55-64.
[57]	Hajli N.Social commerce constructs and consumer's intention to buy[J].International Journal of Information Management,2015,35(2):183-191.
[58]	Bai Y, Yao Z, Dou Y F.Effect of social commerce factors on user purchase behavior: An empirical investigation from renren.com[J].International Journal of Information Management,2015,35(5):538-550.
[59]	Animesh A, Pinsonneault A, Yang S B, et al.An odyssey into virtual worlds: exploring the impacts of technological and spatial environments on intention to purchase virtual products[J].MIS Quarterly, 2011:789-810.
[60]	Ngai E W T, Tao S S C, MOON K K L. Social media research: theories, constructs, and conceptual frameworks[J].International Journal of Information Management,2015,35(1):33-44.
[61]	邱均平,杨思洛,宋艳辉.知识交流研究现状可视化分析[J].中国图书馆学报,2012,38(2):78-89.
[62]	刘宏,张小静.我国社会化商务研究现状分析[J].现代情报,2017,37(2):171-177.
[63]	Kim C, Mirusmonov M, Lee I.An empirical examination of factors influencing the intention to use mobile payment[J].Computers in Human Behavior,2010,26(3):310-322.
[64]	Lin H F.An empirical investigation of mobile banking adoption:the effect of innovation attributes and knowledge-based trust[J].International Journal of Information Management,2011,31(3):252-260.
[65]	卢益清,李忱.O2O商业模式及发展前景研究[J].企业经济,2013(11):98-101.
[66]	李庆艳,金铎,张文安,等.移动电子商务发展趋势探讨[J].电信科学,2011,27(6):6-13.
[67]	王明会,丁焰,白良.社会化媒体发展现状及其趋势分析[J].信息通信技术,2011,05(5):5-10.
[68]	刘鲁川,孙凯,王菲,等.移动搜索用户持续使用行为实证研究[J].中国图书馆学报,2011(6):50-57.
[69]	左文明,王旭,樊偿.社会化电子商务环境下基于社会资本的网络口碑与购买意愿关系[J].南开管理评论,2014,17(4):140-150.
[70]	廖卫红. 移动互联网环境下互动营销策略对消费者行为影响实证研究[J].企业经济,2013,32(3):69-73.
[71]	廖卫红,周少华.移动电子商务互动营销及应用模式[J].企业经济,2012,31(3):67-71.
[72]	尹进,胡祥培,郑毅,等.社会化商务中基于经验及推荐的消费者感知信任模糊融合模型[J].中国管理科学,2020,28(1):122-133.
[73]	周涛,石楠.整合社会支持与网络外部性视角的社会化商务用户体验研究[J].信息与管理研究,2019,4(6):13-23.
[74]	Li Qin.A Cross-Cultural Study of Interpersonal Trust in Social Commerce[J].The Journal of Computer Information Systems,2020,60(1).
[75]	Zhao Jingdi, Song Jin, Su Huangsong.The effects of trust on consumers’ continuous purchase intentions in C2C social commerce: A trust transfer perspective[J].Journal of Retailing and Consumer Services,2019,50.
[76]	Alireza Ghahtarani,Majid Sheikhmohammady,Mahdieh Rostami.The impact of social capital and social interaction on customers’ purchase intention, considering knowledge sharing in social commerce context[J].Journal of Innovation&Knowledge,2019.
[77]	Sebastian Molinillo,Rafael Anaya-Sánchez,Francisco Liébana-Cabanillas.Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites[J].Computers in Human Behavior,2019.
[78]	Shwu-Min Horng, Chih-Lun Wu.How behaviors on social network sites and online social capital influence social commerce intentions[J].Information Management,2019.
[79]	Hugo K S.Lam, Andy C L. Yeung, Chris K.Y. Lo,T.C.E. Cheng. Should firms invest in social commerce? An integrative perspective[J].Information Management,2019,56(8).
[80]	周涛,曾环宇,邓胜利.隐私风险对社会化商务用户行为的作用研究[J].杭州电子科技大学学报(社会科学版),2019,15(3):7-13.
[81]	周涛,曾环宇,邓胜利.社会化商务环境下信息隐私关注的作用机理研究[J].现代情报,2019,39(11):38-45.
[82]	魏尉,梅姝娥,仲伟俊.用户分享行为对社交媒体平台收益的影响[J].系统工程学报,2019,34(5):621-631.