农业图书情报学报 ›› 2020, Vol. 32 ›› Issue (2): 29-37.doi: 10.13998/j.cnki.issn1002-1248.2019.12.26-1134

• 网络舆情监测与防控治理研究专题 • 上一篇    下一篇

基于博弈分析的网络舆情政府供给侧监管研究

孙瑞英, 马晓伟   

  1. 黑龙江大学信息管理学院,哈尔滨 150080
  • 收稿日期:2019-12-26 出版日期:2020-02-05 发布日期:2020-02-25
  • 作者简介:孙瑞英(1968-),女,博士,教授,博导,研究方向:国家情报,知识管理。马晓伟,男,黑龙江大学信息管理学院,研究生。
  • 基金资助:
    2019年度教育部人文社会科学研究一般项目国家情报工作运筹调控与能力增长协同培育机制研究”(项目编号:19YJA870011);2018年黑龙江省新型智库研究项目“黑龙江省网络舆情综合治理体系研究”(项目编号:18ZK041)

Government Supply-side Supervision of Online Public Opinion Based on Game Analysis

SUN Ruiying, MA Xiaowei   

  1. College of Information Management, Heilongjiang University, Harbin 150080
  • Received:2019-12-26 Online:2020-02-05 Published:2020-02-25

摘要: [目的/意义]从净化源头开始治理网络舆情污染问题,遏制娱乐至上的舆情传播扩散趋势,引导网民向热情、自主思考和提升价值判断能力的正能量舆情传播转变。[方法/过程]分析网络舆情传播利益主体之间的策略互动关系,研究网络舆情供给侧博弈过程的影响因素。[结果/结论]在此基础上,提出网络舆情的治理策略。

关键词: 网络舆情, 供给侧, 监管, 博弈论

Abstract: [Purpose/Significance] To control the pollution of online public opinions starting from clearing the source, restrain the spreading trend of public opinions which regard entertainment as supremacy and to guide net citizens to "spread positive energy" with enthusiasm, independent thinking and enhanced ability of value judgment. [Method/Process] We analyze the strategic interaction among stakeholders of Internet public opinion dissemination, construct a dynamic evolution model, and study the influencing factors of the game process on the supply side of online public opinions. [Results/Conclusions] On the basis of our anallysis, we put forward the governance strategies of online public opinions.

Key words: Internet public opinion, supply side, supervision, game theory

中图分类号: 

  • C912.4

引用本文

孙瑞英, 马晓伟. 基于博弈分析的网络舆情政府供给侧监管研究[J]. 农业图书情报学报, 2020, 32(2): 29-37.

SUN Ruiying, MA Xiaowei. Government Supply-side Supervision of Online Public Opinion Based on Game Analysis[J]. Journal of Library and Information Science in Agriculture, 2020, 32(2): 29-37.