农业图书情报学刊 ›› 2016, Vol. 28 ›› Issue (12): 115-119.doi: 10.13998/j.cnki.issn1002-1248.2016.12.027

• 工作研究 • 上一篇    下一篇

高校图书馆引入众包的SWOT分析及推广策略

董梅香   

  1. 南京信息工程大学图书馆,江苏 南京 210044
  • 修回日期:2016-09-28 出版日期:2016-12-05 发布日期:2017-01-24
  • 作者简介:董梅香(1978-),女,管理学硕士,南京信息工程大学图书馆馆员,已发文9篇,主要研究方向为图书馆管理和文献资源建设。

SWOT Analysis and Promotional Strategies of Applying Crowdsourcing in University Libraries

DONG Meixiang   

  1. Library of Nanjing University of Information Science & Technology, Nanjing 210044, China
  • Revised:2016-09-28 Online:2016-12-05 Published:2017-01-24

摘要: 针对高校图书馆引入众包进行了SWOT分析,详细分析了高校图书馆引入众包的优势、劣势以及面临的机遇与挑战。为发挥优势、克服劣势、利用机会以及规避威胁,探讨了未来高校图书馆引入众包的推广策略。

关键词: 高校图书馆, 众包, SWOT

Abstract: This paper analyzed library's advantages and disadvantages as well as the opportunities and challenges comprehensively by using SWOT analysis method. In order to give full play to the advantages, overcome the disadvantages, take the opportunities and avoid the threats, the promotional strategies of applying crowdsourcing in university libraries were discussed.

Key words: university library

中图分类号: 

  • G258.6

引用本文

董梅香. 高校图书馆引入众包的SWOT分析及推广策略[J]. 农业图书情报学刊, 2016, 28(12): 115-119.

DONG Meixiang. SWOT Analysis and Promotional Strategies of Applying Crowdsourcing in University Libraries[J]. , 2016, 28(12): 115-119.