移动阅读黏性行为影响因素研究

doi:10.13998/j.cnki.issn1002-1248.2016.06.002

摘要/Abstract

摘要： 分析移动阅读黏性行为的影响因素,从增强移动阅读黏性上探讨如何有效推进全民阅读问题。基于ECT-ISC理论模型修正,结合移动阅读和黏性行为的特点引入新的变量,在扩展模型的基础上分析用户移动阅读黏性行为影响因素。通过对移动阅读用户进行问卷调查收集数据,利用数据分析和建模工具进行数据分析和模型检验。为移动阅读的全面推广提供了预测方向,对保持用户阅读黏性提供了理论参考。

关键词: 全民阅读, 阅读推广, 移动阅读, 黏性行为

Abstract: Study on the factors of mobile reading stickiness behavior, explore how to promote universal reading problems effectively from enhanced mobile reading stickiness. Based on TTF and ECT-ISC theoretical model, in conjunction with mobile reading and stickiness behavior of the characteristics of the introduction of new variables, analyze the user mobile reading stickiness behavior factors on the basis of the extended model. By mobile reading user questionnaire collected data using SPSS and Amos tools for data analysis and model testing. Providing the prediction direction for the comprehensive promotion of mobile reading, keep the user reading stickiness provides a theoretical reference.

Key words: National Reading

中图分类号:

G201

于静. 移动阅读黏性行为影响因素研究[J]. 农业图书情报学刊, 2016, 28(6): 8-13.

YU Jing. Study on Factors of The Mobile Reading Stickiness Behavior[J]. , 2016, 28(6): 8-13.

参考文献

[1] 中华人才网.2015年第十二次全国国民阅读调查报告[EB/OL].[2015-08-15].http://www.cnrencai.com/diaochabaogao/190936.html.
[2] 中国互联网络信息中心.第36次中国互联网络发展状况统计报告[EB/OL].[2015-08-15].htt//www.cnnic.net.cn/hlwfzyj/hlwxzbg/hlwtjbg/201507/t20150722_52624.htm.
[3] Kang Yenyu,Wang Maojiun,Lin Rungtai.Usability evaluation of e-books[J].Display,2009,30(2):49-52.
[4] ROWLANDS I,NICHOLAS D,WILLIAMS P,et al.The Google generation: the information behavior of the researcher of the future[J].Aslib Proceedings,2008,60(4):290-310.
[5] Woody D W,Daniel D B,Baker C A.E-books or textbooks:Students prefer textbooks[J].Computers and Education,2010,55(3):945-948.
[6] Dennis T C.Lending Kindle e-book readers: First results from the Texas A&M University project[J].Collection Building Volume,2009,28(4):146-149.
[7] 刘鲁川,孙凯.移动数字阅读服务用户采纳后持续使用的理论模型及实证研究[J].图书情报工作,2011,(5):78-82.
[8] 成燕.考虑网络外部性的大学生手机阅读实证调查与分析[J].图书馆论坛,2015,(4):75-79.
[9] 万健,张云,茆意宏.移动互联网用户阅读交流行为研究[J].图书情报工作.2014,(9):31-35,71.
[10] 袁静,王春迎,贾聪聪.移动网络下高校用户信息行为的实证调查与分析[J].情报理论与实践.2015,(6):93-97.
[11] 钱鸥,李翔翔.综合性大学在校生移动阅读行为特征研究[J].图书情报工作,2013,(11):93-98,22.
[12] PAUL B.Yahoo:getting sticky with it[N].Wired News,1999-03-22.
[13] RETTIE R.An exploration of flow during internet use[J].Internet Research:Electronic Networking Application and Policy,2001,11(2):103-113.
[14] HALLOWELL R.The relationships of customer satisfaction,customer loyalty ,and profitability: an empirical study[J].International Journal of Service Industry Management,1996,7(4):27-42.
[15] LI Dahui,BROWNE G J,WETHERBE J C.Why do Internet users stick with a specific Web site?a relationship perspective[J].International Journal of Electronic Commerce,2006,10(4):105-141.
[16] Bhattacherjee A,Perols J,Sanford C.Information technology continuance: A theoretic extension and empirical test[J].Journal of Computer Information Systems,2008,30(4):17-26.
[17] Parasuraman A., Zeithaml,Valarie A.,Berry,Leonard L.SERVQUAL:A Multiple-Item Scale for Measuring Consumer Perception of Service Quality[J].Journal of Retailing,1988,64(1):12-40.
[18] Dodds, W.B., Monroe, K.B. and Grewal, D.Effects of price,brand,and store information on buyers’product evaluations.Journal of Marketing Research,1991,(28):307-319.
[19] Kim B,Han I.The Role of Trust Belief in Community-driven Knowledge and Its Antecedents[J].Journal of the American Society for Information Science &Technology,2009,60(5):1012-1026.
[20] 殷国鹏,杨波.SNS用户持续行为的理论模型及实证研究[J].信息系统学报,2010,(1):53-64.
[21] CAI Shun,XU Yunjie. Designing not just for pleasure: effects of Web Site esthetics on consumer shopping value[J].International Journal of Electronic Commerce,2011,15(4):159-188.
[22] TSAI W,GHOSHAL S.Social capital and value creation: the role of intrafirm networks[J].Academy of Management Journal,1998,(41):464-476.
[23] 唐莉斯,邓胜利.SNS用户忠诚行为影响因素的实证研究[J].图书情报知识,2012,(1):102-107.
[24] 杨子武.SNS网站质量评价基本指标集分析[J].科技信息,2011,(14):390.