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Journal of library and information science in agriculture ›› 2018, Vol. 30 ›› Issue (5): 98-102.doi: 10.13998/j.cnki.issn1002-1248.2018.05.019

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Study on the Wechat Content Marketing Strategies for University Library ——Based on 693 Popular Articles

ZHAO Xing, YU Jing, LI Shuning   

  1. Beijing Normal University Library,Beijing 100875, China
  • Received:2017-09-12 Online:2018-05-05 Published:2018-05-23

Abstract: In order to analyze the wechat content marketing strategies for university library, make a popular wechat official account and supply better service for patrons, this paper collected 693 articles published by ten university ibraries' wechat official accounts in 2016, and then analyzed their titles, contents, to reveal their theme composition and characteristics.

CLC Number: 

  • G250.7
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[2] 黄国凡,张钰梅.图书馆微信公众号内容营销策略:基于微信传播指数WCI的分析[J].图书馆杂志,2015,(9):91-96.
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[9] 马大艳,李学静,陈虹暻.高校图书馆微信服务现状分析及发展对策——基于“985工程”大学图书馆的调研[J].图书馆工作与研究,2015,(3):33-37.
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