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Journal of library and information science in agriculture ›› 2025, Vol. 37 ›› Issue (4): 66-82.doi: 10.13998/j.cnki.issn1002-1248.25-0190

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Analysis of the Evaluation and Development Pathways for Rural Cultural-Tourism Integration Based on Online Text Data: A Case Study of 26 Mountainous Counties in Zhejiang Province

SHEN Mengcheng, CHEN Xiuping   

  1. College of Mathematics and Computer Science, Zhejiang A&F University, Hangzhou 310058
  • Received:2025-03-09 Online:2025-04-05 Published:2025-06-25

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Abstract:

[Purpose/Significance] Integrating culture and tourism is key to promoting rural revitalization. Constructing a scientific evaluation system and exploring differentiated development paths are core issues for achieving rural cultural and tourism development. [Method/Process] Taking 26 mountainous counties in Zhejiang Province as the research object, a research framework incorporating multi-dimensional analysis methods was constructed based on user-generated content data from tourism platforms. First, travel journal texts were collected to build a cultural and tourism integration database. Second, the BERTopic model was used to identify the potential thematic elements in tourists' narratives. Third, sentiment analysis was applied to quantify the emotional value of different themes in each county. Finally, fuzzy-set qualitative comparative analysis (fsQCA) was employed to reveal the complex development paths of cultural and tourism integration. [Results/Conclusions] 1) Through global topic modeling, eight themes of cultural and tourism integration were identified in 26 mountainous counties in Zhejiang Province, including ecological landscapes, traditional settlements, food culture, transportation, cultural activities, cultural heritage and arts, accommodation facilities, and leisure industries. These eight themes are summarized into four conceptual categories of cultural and tourism integration: natural experience dimension, cultural experience dimension, service support dimension, and leisure consumption dimension. 2) Tourists generally hold a positive attitude towards cultural and tourism experiences in different counties. The natural and cultural experience dimensions are highly regarded, but the service support dimension shows uneven levels, and the leisure consumption dimension displays significant differences, hindering the improvement of the quality of cultural and tourism integration in mountainous counties. Ecological landscapes and traditional settlements constitute the core layer of tourism experiences, while accommodation and leisure business formats, as potential directions, still require further development and activation. The comprehensive performance of cultural and tourism integration in various counties presents a notable spatial pattern of "two poles in the north and south, a developing middle region, and relatively weak coastal areas". 3) Through configurational path analysis, the development paths of cultural and tourism integration in the 26 mountainous counties can be summarized into six configuration paths, including the "ecological landscape + traditional settlements + food culture + transportation" model, the "cultural heritage and arts + leisure industries + food culture" model, the "traditional settlements + food culture" model, the "ecological landscape + cultural activities + transportation" model, the "ecological landscape + cultural heritage and arts + leisure industries + food culture" model, and the "cultural heritage and arts + leisure industries + food culture" model. These paths differ significantly in their combinations of core elements, reflecting the differentiated development strategies of different regions in terms of resource endowment, cultural characteristics, and market positioning. Five of the paths highlight food culture as a core condition, reflecting its foundational role in cultural and tourism integration. Cultural heritage and arts and leisure industries jointly form the core conditions in three successful paths, highlighting the importance of combining in-depth cultural experiences with leisure activities. Accommodation facilities often appear as missing or marginal conditions, indicating that short-term stays are the main form of rural cultural and tourism.

Key words: cultural tourism integration, network text, BERTopic, sentiment analysis, fsQCA, 26 mountainous counties

CLC Number: 

  • F592.0

Fig.1

Data collection and processing"

Fig.2

Research roadmap"

Fig.3

Two-dimensional distribution of Bertopic clustering"

Table 1

Proportion of subjects in 26 counties in mountainous areas"

县域 自然体验 文化体验 服务配套 休闲消费
生态景观 传统聚落 文化活动 文博艺术 交通出行 住宿设施 休闲业态 美食文化
淳安县 0.23 0.18 0.06 0.21 0.10 0.07 0.07 0.10
永嘉县 0.20 0.26 0.11 0.07 0.08 0.08 0.10 0.10
文成县 0.28 0.15 0.15 0.08 0.09 0.07 0.03 0.14
平阳县 0.23 0.10 0.13 0.04 0.11 0.08 0.17 0.12
泰顺县 0.21 0.22 0.13 0.05 0.14 0.03 0.04 0.18
苍南县 0.08 0.10 0.05 0.16 0.11 0.07 0.24 0.18
武义县 0.19 0.22 0.16 0.09 0.13 0.06 0.03 0.12
磐安县 0.30 0.25 0.06 0.05 0.14 0.06 0.03 0.11
衢江区 0.23 0.18 0.13 0.03 0.19 0.06 0.04 0.15
柯城区 0.29 0.12 0.09 0.04 0.19 0.11 0.06 0.10
龙游县 0.15 0.26 0.23 0.04 0.10 0.07 0.04 0.11
江山市 0.27 0.22 0.11 0.03 0.19 0.05 0.03 0.11
常山县 0.22 0.14 0.15 0.12 0.13 0.04 0.04 0.17
开化县 0.18 0.28 0.12 0.04 0.06 0.11 0.04 0.16
天台县 0.25 0.10 0.12 0.04 0.27 0.08 0.04 0.10
仙居县 0.13 0.22 0.07 0.14 0.12 0.05 0.05 0.22
三门县 0.11 0.18 0.08 0.20 0.10 0.11 0.04 0.18
莲都区 0.21 0.14 0.09 0.24 0.07 0.07 0.05 0.14
龙泉市 0.26 0.21 0.13 0.04 0.11 0.07 0.02 0.15
青田县 0.18 0.29 0.09 0.04 0.10 0.07 0.14 0.09
云和县 0.19 0.23 0.06 0.07 0.13 0.10 0.05 0.16
庆元县 0.16 0.15 0.19 0.05 0.12 0.07 0.22 0.04
缙云县 0.12 0.35 0.11 0.05 0.15 0.04 0.08 0.10
遂昌县 0.30 0.22 0.05 0.11 0.08 0.05 0.05 0.15
松阳县 0.19 0.19 0.16 0.11 0.12 0.08 0.03 0.12
景宁县 0.10 0.30 0.15 0.03 0.12 0.13 0.07 0.09

Table 2

Emotion scores of 26 counties in mountainous areas"

县域 自然体验 文化体验 服务配套 休闲消费
生态景观 传统聚落 文化活动 文博艺术 交通出行 住宿设施 休闲业态 美食文化
淳安县 0.936 0 0.966 9 0.930 8 0.962 0 0.749 2 0.958 4 0.869 8 0.957 4
永嘉县 0.845 3 0.933 0 0.916 0 0.962 5 0.532 0 0.931 7 0.784 1 0.964 9
文成县 0.958 0 0.963 8 0.920 1 0.975 4 0.773 5 0.879 0 0.878 6 0.923 3
平阳县 0.897 2 0.954 4 0.852 1 0.966 9 0.683 5 0.918 1 0.885 4 0.716 8
泰顺县 0.931 1 0.959 9 0.929 6 0.980 2 0.801 7 0.862 3 0.958 8 0.943 5
苍南县 0.890 1 0.972 7 0.966 1 0.888 8 0.555 4 0.859 2 0.822 0 0.788 7
武义县 0.959 1 0.977 1 0.848 2 0.900 0 0.731 8 0.917 9 0.905 7 0.961 1
磐安县 0.941 8 0.935 7 0.836 6 0.985 1 0.755 5 0.950 6 0.982 5 0.942 9
衢江区 0.879 1 0.913 4 0.900 7 0.917 3 0.785 2 0.952 4 0.941 0 0.886 2
柯城区 0.878 0 0.874 9 0.898 3 0.981 1 0.619 1 0.696 2 0.726 2 0.964 5
龙游县 0.952 5 0.935 7 0.926 8 0.981 8 0.632 7 0.944 4 0.721 4 0.806 0
江山市 0.903 5 0.954 3 0.908 4 0.843 2 0.787 6 0.822 7 0.993 6 0.795 8
常山县 0.969 6 0.912 6 0.832 1 0.876 4 0.757 3 0.890 1 0.847 4 0.907 5
开化县 0.880 6 0.912 2 0.895 7 0.957 5 0.669 2 0.890 3 0.975 4 0.966 5
天台县 0.904 5 0.958 8 0.871 1 0.693 4 0.610 6 0.893 8 0.968 1 0.936 0
仙居县 0.955 8 0.912 3 0.721 2 0.964 7 0.858 4 0.875 8 0.978 7 0.903 9
三门县 0.967 4 0.929 2 0.923 0 0.952 7 0.748 6 0.884 8 0.318 0 0.874 0
莲都区 0.900 1 0.886 5 0.917 0 0.958 3 0.772 6 0.854 9 0.732 8 0.804 8
龙泉市 0.877 5 0.967 2 0.926 0 0.980 4 0.786 6 0.841 2 0.986 9 0.974 7
青田县 0.875 3 0.946 3 0.770 6 0.944 8 0.780 7 0.850 5 0.905 6 0.848 3
云和县 0.860 4 0.970 1 0.922 7 0.969 5 0.675 5 0.895 2 0.948 4 0.935 9
庆元县 0.905 1 0.920 1 0.876 9 0.869 0 0.808 9 0.926 0 0.892 0 0.831 8
缙云县 0.963 6 0.941 5 0.915 3 0.972 0 0.835 4 0.732 0 0.936 8 0.868 8
遂昌县 0.855 7 0.952 1 0.927 1 0.900 9 0.906 2 0.817 9 0.866 2 0.918 7
松阳县 0.941 0 0.965 6 0.739 8 0.956 3 0.759 0 0.915 8 0.970 8 0.897 0
景宁县 0.856 0 0.944 8 0.927 3 0.823 0 0.854 0 0.964 9 0.925 8 0.955 6

Table 3

Total scores of 26 counties in mountainous areas"

县域 得分 综合排名 区县 得分 综合排名
淳安县 0.928 1 1 开化县 0.899 8 10
永嘉县 0.872 2 22 天台县 0.822 3 25
文成县 0.924 8 2 仙居县 0.904 2 9
平阳县 0.852 9 23 三门县 0.879 2 18
泰顺县 0.923 0 3 莲都区 0.878 7 20
苍南县 0.828 6 24 龙泉市 0.911 4 6
武义县 0.905 7 8 青田县 0.880 0 17
磐安县 0.911 9 5 云和县 0.894 2 12
衢江区 0.879 0 19 庆元县 0.884 1 16
柯城区 0.815 3 26 缙云县 0.909 1 7
龙游县 0.885 5 14 遂昌县 0.897 4 11
江山市 0.878 0 21 松阳县 0.885 8 13
常山县 0.884 2 15 景宁县 0.920 3 4

Fig.4

Heat map of 26 counties in mountainous areas"

Table 4

Analysis results of necessary conditions"

条件变量 一致性 覆盖率 条件变量 一致性 覆盖率
生态景观 0.643 5 0.647 0 ～生态景观 0.422 9 0.427 1
传统聚落 0.635 1 0.627 1 ～传统聚落 0.426 7 0.439 1
文化活动 0.624 4 0.609 1 ～文化活动 0.432 9 0.451 2
文博艺术 0.684 7 0.664 0 ～文博艺术 0.406 2 0.426 0
交通出行 0.699 3 0.649 3 ～交通出行 0.403 0 0.444 1
住宿设施 0.565 0 0.571 1 ～住宿设施 0.523 5 0.526 1
休闲业态 0.679 5 0.682 0 ～休闲业态 0.396 1 0.400 8
美食文化 0.753 4 0.744 9 ～美食文化 0.352 0 0.361 6

Table 5

Condition configuration of cultural and tourism integration development in 26 counties in mountainous areas"

前因条件 组态路径
主题维度 主题 H1 H2 H3 H4 H5 H6
自然体验 生态景观 ★ × ★ ● ×
文化体验 传统聚落 ★ ● ★ × × ●
文化活动 ★ ● ● ★ × ●
文博艺术 ● ★ × ● ★ ★
服务配套 交通出行 ★ ● ● ★ × ×
住宿设施 ⊗ ⊗ × ● ●
休闲消费 休闲业态 ★ × ● ★ ★
美食文化 ★ ★ ★ × ★ ★
原始覆盖度 0.238 2 0.194 8 0.090 3 0.087 4 0.081 1 0.076 4
唯一覆盖度 0.081 2 0.093 3 0.062 7 0.060 5 0.058 9 0.056 1
一致性 0.973 1 1.000 0 1.000 0 0.952 9 1.000 0 1.000 0
总体一致性 0.983 3
总体覆盖度 0.645 3
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