中文    English

›› 2017, Vol. 29 ›› Issue (3): 64-68.doi: 10.13998/j.cnki.issn1002-1248.2017.03.015

• Work study • Previous Articles     Next Articles

Analysis and Research on the Promotion Strategies of Wechat Library

QIN Xian-jing1, YUN Lin-hong2, WANG Yan1   

  1. 1.Xidian University Library, Shaanxi Xi’an 710071, China;
    2. School of Electronic Engineering, Xidian University, Shaanxi Xi’an 710071, China
  • Received:2016-08-26 Online:2017-03-05 Published:2017-03-06

PDF (PC)

345

Abstract: Analysis and research on effective promotion strategies of wechat library can provide reference for library to utilize new media technology to promote service and thereby improve reading promotion. This paper investigated and analyzed the promotion status of wechat library, and then proposed the promotion strategies combining online service and offline service by taking the Wechat Library of Xidian University as example. Through the promotion, the number of users increased rapidly by 2168 and the platform gained a wide spread on campus. There were three key elements in this successful promotion. First, combining online service and offline service could take full advantages of these two promotion strategies. Second, gifts were used to draw attention of readers. Third, the wechat platform was recommended to the classmates specifically through friends' recommendations.

Key words: wechat library

CLC Number: 

  • G252
[1] 王保成,邓玉.微信公众平台在国内图书馆服务中的应用实践研究[J].图书情报工作,2013,57(20):82-85.
[2] 张玲.新媒体技术环境下图书馆宣传推广策略[J].图书情报工作,2015,59(1):78-81.
[3] 中国互联网信息中心.第35次中国互联网络发展状况统计报告[EB/OL].[2015-02-03].http://www.cnnic.cn/hlwfzyj/hlwxzbg/hlwtjbg/201502/t20150203_51634.htm
[4] 徐吉平.国内图书馆微信研究综述[J].图书馆学刊,2015,(3):125-129.
[5] 张秋,杨玲,王曼.高校图书馆微信公众平台服务发展现状及对策[J].图书馆建设,2014,(2).
[6] 叶佩珍.我国高校图书馆微信服务现状调查研究[J].图书馆学研究,2014,(12)：.
[7] 张骏毅,杨九龙,邓媛.“211工程”高校图书馆微信应用现状分析与对策研究[J].图书馆学研究,2014,(6).
[8] 史梅,翟晓娟.高校图书馆官方微信经营策略研究——以南京大学图书馆为例[J].大学图书馆学报,2014,(5):79-85.
[9] 微信公众平台开发者文档[EB/OL].[2015-12-10].http://mp.weixin.qq.com/wiki/home/index.html.
[1] LI Yan. Value Recognition of Study Tour Service of Public libraries and Measures of Promoting the Service [J]. Journal of Library and Information Science in Agriculture, 2022, 34(11): 92-99.
[2] WANG Guokai. Identification of Influencing Factors of Health Information Service Quality in Public Libraries Based on Fuzzy DANP [J]. Journal of Library and Information Science in Agriculture, 2022, 34(10): 33-43.
[3] XING Fei, LIU Caihua, CHAI Xuefei, PENG Guochao. Influencing Factors of Elderly Users' Health Information Adoption Behavior Based on Social Platforms: Taking WeChat as an Example [J]. Journal of Library and Information Science in Agriculture, 2022, 34(7): 53-64.
[4] LIU Yiming, LONG Jialin. Application of VR Technology in the Elderly Reader Service of Public Libraries [J]. Journal of Library and Information Science in Agriculture, 2022, 34(5): 21-30.
[5] FU Baozhen. A Comparative Study of Graded Reading of Children's Books in China and Abroad [J]. Journal of Library and Information Science in Agriculture, 2022, 34(4): 41-49.
[6] WU Yue. Exploration on the Service of Audio Reading Promotion in Public Libraries [J]. Journal of Library and Information Science in Agriculture, 2022, 34(3): 61-67.
[7] HAN Zhengbiao, YUE Hang, ZHAI Ranran. A Study on the Influencing Factors of Rural Residents' Avoidance Behaviors towards Health Information on Chronic Diseases in Jiangsu Province [J]. Journal of Library and Information Science in Agriculture, 2022, 34(2): 14-28.
[8] ZHENG Guangchun, ZHANG Yuhao, YAN Hui. From Backburner to the Forefront: Review of the Application of Autoethnography in the Information Science Field [J]. Journal of Library and Information Science in Agriculture, 2022, 34(2): 40-47.
[9] ZHAN Yike, CHEN Xiyu. Exploration Based on the Al-Suqri Model: An Empirical Study on Academic Information Seeking Behavior of the Young and Middle-Aged Chinese Modern History Scholars in the Process of Digital Transformation [J]. Journal of Library and Information Science in Agriculture, 2022, 34(1): 62-73.
[10] DONG Jingxiang, DENG Zongji, ZHANG Jing. Application Research of E-Reserve Construction Based on "Course Reference Books" [J]. Journal of Library and Information Science in Agriculture, 2022, 34(1): 96-103.
[11] WU Yancheng. Practice and Enlightenment of Lightweight Digital Literacy Education: A Case Study of the "Being Digital" Project of the Open University (UK) Library [J]. Journal of Library and Information Science in Agriculture, 2021, 33(12): 29-36.
[12] LI Yuan. A Comparative Research on the Services for Undergraduate Education in University Libraries at Home and Abroad [J]. Journal of Library and Information Science in Agriculture, 2021, 33(10): 76-86.
[13] ZHANG Min. Overseas Copyright Literacy Research: Origins, Progress and Advances [J]. Journal of Library and Information Science in Agriculture, 2021, 33(9): 83-92.
[14] ZHANG Bin, ZHOU Yonghong. Investigation into and Reflection of User Privacy Policies of Reading Apps [J]. Journal of Library and Information Science in Agriculture, 2021, 33(7): 35-45.
[15] ZUO Na. Strategies for Continuous Construction of Public Reading Area in Inner Mongolia Under the Trend of Libraries Blended with Bookstores [J]. Journal of Library and Information Science in Agriculture, 2021, 33(5): 64-74.
Viewed
Full text


Abstract

Cited
  Shared   
  Discussed   
No Suggested Reading articles found!
Editorial Board of Journal of Library and Information Science in Agriculture
Tel：(010)82109667　Fax：(010)82109667　E-mail：xuekan＠caas.cn
Powered by Beijing Magtech Co., Ltd.
知识共享许可协议