考虑节点间强弱关系的突发事件信息传播网络分析

doi:10.13998/j.cnki.issn1002-1248.23-0808

摘要/Abstract

摘要： [目的/意义]新媒体技术的飞速发展使得社交媒体平台成为信息传播的主要载体。运用社会网络分析法研究微博舆论场中突发事件信息传播结构及传播模式,为政府高效应对突发事件危机提供理论支持。[方法/过程]以“唐山烧烤店打人事件”为例进行微博数据采集,构建具有节点间强弱关系的信息转发网络,运用社会网络分析法分析信息转发网络的用户属性、节点属性、网络属性和传播属性,探讨节点间强弱关系在突发事件信息传播中的作用规律。[结果/结论]1）网络用户的性别、活跃度、地域等因素影响用户传播力;2）核心节点的作用尤为关键,他们在传播链条中起到“桥梁”的作用,弱关系和权威关系的传播主要集中在少数核心节点之间,而强关系的传播路径较为分散;3）突发事件信息传播网络具有较高的传播效率,且呈现出稀疏的特征;4）整个信息传播过程中仍以弱关系传播为主,权威连接在信息传播的各个阶段均发挥重要作用,而强连接的作用主要集中于信息传播的初始阶段。研究结果为相关部门制定有效的突发事件传播和引导策略提供了支撑。

关键词: 突发事件, 信息传播, 社会网络分析, 微博, 节点间强弱关系

Abstract: [Purpose/Significance] With the rapid development of new media technology, social media platform has become the main carrier of information dissemination. Social network analysis (SNA) is used to study the information dissemination structure and mode of emergencies in microblog, which provides theoretical support for the government to effectively deal with emergencies and crises. [Methods/Process] Taking "Tangshan barbecue restaurant beating incident" as an example, Weibo data were collected to build an information dissemination network with strength relationship between nodes. Social network analysis has been used to analyze the user attributes, node attributes, network attributes and dissemination attributes of the information dissemination network, in order to explore the role of the strength relationship between nodes in emergency information transmission. [Results/Conclusions] 1) The factors of user gender, activity, and region affect their dissemination power. In particular, female users, users with high activity or influence and those in developed provinces have a stronger power of information transmission. 2) The core nodes that plays the role of "bridge" in the dissemination chain is particularly critical. Nodes with strong relationships generally occupy central positions in the information dissemination network and may mainly consist of opinion leaders and mainstream media with greater influence. The pathways of weak and authority relationships are mainly concentrated around a few core nodes, while the pathways of strong relationships are dispersed. 3) Emergency information transmission network has high efficiency and sparse characteristics. 4) The whole process of information transmission is still dominated by weak relationships. Authority relations play an important role in all stages of information transmission, while the role of strong relationships is mainly concentrated in the initial stage. The results of this paper help to deepen the understanding of the patterns and rules of emergency information dissemination, and provide some insights for more effective management and guidance of emergency information dissemination in a particular field such as agriculture. However, our research still has shortcomings, such as insufficient crawling of user attributes and insufficient research methods. In the future study, we will obtain more abundant characteristics of users involved in the dissemination such as age, occupation and education level through interviews or questionnaires, and introduce new methods such as machine learning and graph neural network to predict and analyze the transmission path and node relationship of emergency information, so as to cover these shortcomings, improve the comprehensiveness and effectiveness of the study and deeply explore the information dissemination rules of emergencies.

Key words: emergencies, information dissemination, social network analysis, weibo, strength relationship between nodes

中图分类号: TP391;G202

李思佳, 郑德铭, 刘博. 考虑节点间强弱关系的突发事件信息传播网络分析[J]. 农业图书情报学报, 2024, 36(1): 83-96.

LI Sijia, ZHENG Deming, LIU Bo. Network Analysis of Emergency Information Dissemination Considering the Strength Relationship Between Nodes[J]. Journal of Library and Information Science in Agriculture, 2024, 36(1): 83-96.

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