金融突发事件下公众应急信息搜寻行为分析及服务策略研究

doi:10.13998/j.cnki.issn1002-1248.21-0413

摘要/Abstract

摘要： [目的/意义]金融突发事件容易引发系统性金融危机，影响国家经济和社会发展。在此情境下，开展应急信息搜寻活动有利于公众利用金融应急信息及策略及时止损，同时对金融风险应急管理和应急信息服务工作而言也是不可或缺的。[方法/过程]利用文献调研、访谈以及问卷调查等方法推导出公众金融应急信息搜寻行为模式，并结合均值计算、二阶聚类等分析方法，构建公众金融应急信息搜寻行为模型。[结果/结论]研究发现并构建了3种类型的群体模型：被动困难型、潜水浏览型和主动无障碍型。被动困难型群体受灾风险低，应急信息搜寻行为表现较为被动；潜水浏览型群体受灾风险适中，会主动搜寻应急信息；主动无障碍型群体受灾风险较高，其搜寻障碍感知弱，应急信息搜寻行为表现积极。并依据3类模型为优化金融风险应急信息服务提供相关建议。

关键词: 金融突发事件；应急信息搜寻行为；二阶聚类；应急管理；应急信息搜寻行为

Abstract: [Purpose/Significance] Financial emergencies can easily lead to systemic financial crises and affect national economic and social development. In this context, carrying out emergency information search activities is conducive to the public's use of financial emergency information and strategies to stop losses in a timely manner, and it is also indispensable for financial risk emergency management and emergency information services. [Methods/Process] This paper uses literature research, interviews, and questionnaire surveys to derive public financial emergency information search behavior patterns, and combines analysis methods such as mean calculation and two-step clustering to construct a public financial emergency information search behavior model. [Results/Conclusions] The study found and constructed three types of group models: passive difficulty type, diving browsing type and active barrier-free type. Passive and difficult groups have a low risk of disaster, and their emergency information search behavior is more passive; the diving browsing group has a moderate risk of disaster and will actively search for emergency information; the active barrier-free group has a higher risk of disaster, and its perception of search obstacles is weak, and its emergency information search behavior is positive. It also provides relevant suggestions for optimizing financial risk emergency information services based on the three types of models.

Key words: financial emergencies, emergency information search behavior, two-step cluster, emergency management, emergency information search activities

中图分类号:

G203

赵雪芹, 杨一凡. 金融突发事件下公众应急信息搜寻行为分析及服务策略研究[J]. 农业图书情报学报, 2022, 34(1): 74-85.

ZHAO Xueqin, YANG Yifan. Analysis of Public Emergency Information Search Behavior and Research on Service Strategy Under Financial Emergencies[J]. Journal of Library and Information Science in Agriculture, 2022, 34(1): 74-85.

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