关键词: 阅读推广, 高校图书馆, 数字资源, 信息服务

Abstract: With the fast development of digital technology, almost every resource can be provided in a digitized form. In the era of big data, digital reading can help readers obtain more information resource due to the less restriction in time and space. This new reading mode has generated huge impact on the traditional reading mode of university library, and their work focus has also changed from paper book to digital reading service. Promoting digital reading is now the most efficient way to improve the utilization rate of resource owned by university library, and becoming the new focus.

Key words: reading promotion