农业图书情报学刊 ›› 2015, Vol. 27 ›› Issue (5): 149-151.doi: 10.13998/j.cnki.issn1002-1248.2015.05.038

• 编辑出版 • 上一篇    下一篇

浅析手机出版给期刊出版带来的机遇和挑战

邹钰, 王晓锋   

  1. 云南省医学信息研究所《卫生软科学》编辑部,云南 昆明 650031
  • 收稿日期:2014-09-09 出版日期:2015-05-05 发布日期:2015-05-25
  • 作者简介:邹钰(1979-),女,本科,编辑,研究方向:期刊编辑工作。

Analysis the Influence of Mobile phone Publication to Journal Publication

ZOU Yu, WANG Xiao-feng   

  1. “Health Soft Science”editorial Department of Yunnan Medical Information Research Institute, Kunming Yunnan 650031, China
  • Received:2014-09-09 Online:2015-05-05 Published:2015-05-25

摘要: 新闻出版总署在“十二五”发展规划中提出,要大力推广以网络出版、手机出版为主的数字化出版。在数字化出版的背景下,手机出版给期刊出版带来了机遇和挑战,笔者分析了期刊在应对数字化出版中存在的问题,提出期刊出版可通过依托手机出版开发潜在受众人群,开辟新的消费产业链,实现私人定制等方式,实现期刊的整体出版水平的提高。

关键词: 手机出版, 数字化, 期刊

Abstract: General Administration of Press and Publication puts forward the suggestion in “Twelfth Five-Year Plan”, popularizing digitization publishing of that take network and mobile phone publication as the principal publishing. Mobile phone publication brings opportunities and challenges for journal publication under the background of digitization publishing. This paper analyzes the problems of the journal that to reply in digitization publication, puts forward that journal publication can exploit potential readers through relying on mobile phone publication. Opens up new consume chain, Implement the style of private customization, so as to carry out the improvement of journal overall publication level.

Key words: Mobile phone publication

中图分类号: 

  • G237.6

引用本文

邹钰, 王晓锋. 浅析手机出版给期刊出版带来的机遇和挑战[J]. 农业图书情报学刊, 2015, 27(5): 149-151.

ZOU Yu, WANG Xiao-feng. Analysis the Influence of Mobile phone Publication to Journal Publication[J]. , 2015, 27(5): 149-151.