Abstract: In combination of the publication practice of 'Northern Horticulture', a series of publication principles and theme were put forward for the healthy development of sci-tech periodical in new period from the following aspects: enhancing innovative awareness to establish brand, accurate positioning to definite the periodical theme,strengthen editing and planning to improve periodical quality, development of a strong editor team to improve personal quality of editors, using modern editorial operation mechanism to improve binding quality. Sci-tech periodical brand is a strategic resource and an intangible asset, greater survival and development space could be obtained through clearing positioning, keeping pace with the times, flexibility, steadily development, to lay a foundation for the sustainable development of periodical.

Key words: periodical