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›› 2013, Vol. 25 ›› Issue (12): 150-153.doi: 10.13998/j.cnki.issn1002-1248.2013.12.040

• Editing &Publishing • Previous Articles     Next Articles

Improving Periodical Quality and Establishing Brand Periodical

BI Hong-wen   

  1. Editorial Department of Northern Horticulture, Harbin, Heilongjiang 150069, China
  • Received:2013-04-08 Online:2013-12-05 Published:2013-12-05

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Abstract: In combination of the publication practice of 'Northern Horticulture', a series of publication principles and theme were put forward for the healthy development of sci-tech periodical in new period from the following aspects: enhancing innovative awareness to establish brand, accurate positioning to definite the periodical theme,strengthen editing and planning to improve periodical quality, development of a strong editor team to improve personal quality of editors, using modern editorial operation mechanism to improve binding quality. Sci-tech periodical brand is a strategic resource and an intangible asset, greater survival and development space could be obtained through clearing positioning, keeping pace with the times, flexibility, steadily development, to lay a foundation for the sustainable development of periodical.

Key words: periodical

CLC Number: 

  • G255
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