Abstract: The diverse ways of information dissemination has accelerated the circulation of information speed, and not only changed the form of communication, but also create new audience, which provided new method for information dissemination and dredge. How science and technology periodicals make self-adjustments has become the core issue with common concern of academia and industry. Through the analysis about the reasons of science and technology periodicals’ transformation in the new media era, this paper expounded the remaining problems and solutions in the transformation process, which had referential significance for the transformation development of science and technology periodicals.

Key words: new media era