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›› 2017, Vol. 29 ›› Issue (4): 145-148.doi: 10.13998/j.cnki.issn1002-1248.2017.04.035

• Editing &Publishing • Previous Articles     Next Articles

Application of Internet Thinking in the Brand Building of Sci-tech Periodicals

CHEN Wenjing, KANG Lili, LIN Shuwen   

  1. Editorial Department of Taiwan Agricultural Research, Fujian Academy of Agricultural Sciences, Fuzhou 350003,China
  • Received:2016-08-31 Online:2017-04-05 Published:2017-04-11

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Abstract: The flourishing development of internet has changed people's reading and thinking methods, and brought unprecedented impact on sci-tech periodicals, as well as new development opportunity. This paper made a brief overview about the status and significance of the brand building of sci-tech periodicals based on the internet thinking, and put forward the building ideas from three aspects of subject planning, publishing communication and value-added service.

Key words: internet

CLC Number: 

  • G255
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