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›› 2018, Vol. 30 ›› Issue (6): 53-56.doi: 10.13998/j.cnki.issn1002-1248.2018.06.011

• Network technology • Previous Articles     Next Articles

Factors Affecting the Acceptance of Mobile Service APP Users in University Library: A Study Based on Technology Adoption Model

ZENG Yao   

  1. Guangxi Normal University Library, Guangxi Guilin 541004, China
  • Received:2018-04-27 Online:2018-06-05 Published:2018-07-04

Abstract: Aiming to investigate the factors influencing user acceptance of mobile library APP in university library, a conceptual structural model for user acceptance of mobile library APP was developed by adopting technology acceptance model (TAM) as a theoretical background, and structural equation modeling with partial least squares (PLS) approach to examine data collected from a survey of 131 undergraduates in an university library setting. The results of this study strongly supported the TAM theory to understand user acceptance of mobile library applications. Perceived usefulness, interactivity, and ease of use had significant effects on user attitude and intention to use mobile library applications. Further, user satisfaction had the most powerful effect on intention to use among the construction included in the model.

CLC Number: 

  • G252
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