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Journal of library and information science in agriculture ›› 2016, Vol. 28 ›› Issue (9): 96-98.doi: 10.13998/j.cnki.issn1002-1248.2016.09.021

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Brand Building with Demassification Model—A case Study of Dushu Lake Library in Suzhou Industrial Park

JIANG Jiang   

  1. Dushu Lake Library of Suzhou Industrial Park, Jiangsu Suzhou 215123, China
  • Received:2016-03-16 Online:2016-09-05 Published:2016-09-08

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Abstract: It is a leading trend to build reading brand in public library with demassfication model. Suzhou Dushu Lake library is devoted to elevate brand value and recreate featured reader activities. Under the guidance and encouragement of culture, publication and education departments, it endeavored to build a national reading season brand in Suzhou Industrial Park with demassification model, thus to be drawn upon by schools, communities, companies and cultural institutions in different districts to create a thriving national reading atmosphere.

Key words: Demassification model

CLC Number: 

  • G258
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