关键词: 全民阅读, 阅读推广, 阅读推广标准, 阅读推广评价

Abstract: [Purpose/Significance] The National Reading Campaign has become a national strategy. With the deepening of reading promotion, many new methods, new tools and new perspectives have appeared in the research and practice of reading promotion. In order to effectively improve the standardization and professional level of reading promotion, we should systematically sort out, summarize and explore the significance, best practice, future goals and implementation ways of standardization construction and scientific evaluation of reading promotion. [Method/Process] In order to continuously promote the work of nationwide reading with high quality, we have conducted research combining the contents of the second Symposium on Standards and Evaluation in Reading Promotion and Evaluation. Based on the current needs and status of nationwide reading, we have summarized the issues in reading promotion work, including standardization and normalization of reading promotion, as well as the systematization of nationwide reading standards and evaluation. Based on the study of best practice in some libraries, we have put forward strategies and recommendations for the establishment of a reading promotion standard and evaluation system. The Reading Promotion Committee of the Library Society of China has organized two special meetings, the main themes of which are "Towards a High Standard and High Quality Era of Reading Promotion" and "Discovering New Methods, New Tools and New Perspectives of Reading Promotion". Through theoretical exploration, case study, individual interviews and other methods, this paper reviews the theoretical basis, professional construction and example discussion of the construction of reading promotion standards and evaluation system, and achieves a certain consensus on the professionalism, scientific and systematic oragnization and operability of reading promotion standards and evaluation indicators. [Results/Conclusions] The future work of reading promotion is condensed into three main aspects: improving the standardization of reading promotion with new methods, improving the standardization of reading promotion with new tools, and promoting the systematization of reading standards and evaluation in the whole country from a new perspective.

Key words: national reading, reading promotion, reading promotion standards, reading promotion evaluation