农业图书情报学报 ›› 2023, Vol. 35 ›› Issue (12): 60-70.doi: 10.13998/j.cnki.issn1002-1248.23-0472

• 研究论文 • 上一篇    下一篇

全民阅读高质量发展下图书馆领读人服务价值、现状、困境与对策

范新美   

  1. 南通市海门区图书馆,南通 226100
  • 收稿日期:2023-07-20 出版日期:2023-12-05 发布日期:2024-04-07
  • 作者简介:范新美(1979- ),馆员,南通市海门区图书馆,研究方向为阅读推广服务、阅读学、图书馆空间管理、图书馆服务与创新等
  • 基金资助:
    江苏省图书馆学会2022年度一般课题 “图书馆精准领读人服务策略研究”(22YB052)

Value, Current Situation, Difficulties, and Countermeasures of Reading Leader Service in Public Libraries under the High Quality Development of National Reading

FAN Xinmei   

  1. Nantong Haimen District Library, Nantong 226100
  • Received:2023-07-20 Online:2023-12-05 Published:2024-04-07

摘要: [目的/意义]图书馆领读人作为推进全民阅读的重要力量,发挥着阅读引领,提升文化素质,涵育阅读风尚的重要作用,提升领读人服务能力是助力全民阅读高质量发展的重要路径之一。本文围绕领读服务中的阻滞因素,研究其解决策略,以期推动全民阅读扩大覆盖、提升品质、增强实效。[方法/过程]通过网络调查、文献检索等方式对32家图书馆领读人领读服务项目情况进行调查研究,指出其领读服务中的问题与困境。[结果/结论]研究发现,领读人缺少引入评判机制,自身沉淀不足;领读服务方式陈旧,内容同质化;忽略细分阅读本质,脱离受众异质需求;缺少社群阅读联动,无法形成资源合力等问题。基于此,提出相应的解决策略,旨为相关工作的开展提供理论参考。

关键词: 全民阅读, 高质量发展, 图书馆, 领读人

Abstract: [Purpose/Significance] The report of the 20th National Congress of the Communist Party of China proposed the task of "deepening the activities of reading for all", pointing out that reading for all has entered a stage of high-quality development. As an important force to promote reading for all, library readers play an important role in promoting reading, improving cultural quality, and cultivating reading fashion. Improving the delivery ability and quality of reading services will be conducive to promoting the high-quality development of reading for all, helping the high-quality development of reading for all to deepen and consolidate the cultural foundation of Chinese path to modernization. This article aims to study the direction and strategies for improving reading services from different perspectives and dimensions and provide theoretical support and practical reference for the high-quality development of reading promotion. [Method/Process] This article elaborates on the core of high-quality development of reading for all, and analyzes the significance and value of improving library reader services. At the same time, a survey was conducted through online surveys, literature searches, and other methods to investigate the status of reading leader services provided by 32 libraries and cultural institutions nationwide. Based on the survey results, research was conducted on the current status of the reading leader services, with a focus on the obstacles in the development of the services, as well as issues such as a lack of coordination and sufficiency. The problems and difficulties in the services were pointed out. [Results/Conclusions] Current reading leaders lack the introduction of evaluation mechanisms and their own accumulation is insufficient. The reading service method is outdated and the content is homogeneous. The service neglects the essence of segmented reading and deviates from the heterogeneous needs of the audience. There is a lack of community reading linkage and inability to form resource synergy. Based on these findings, several solutions are proposed: establishing a system for reading leaders, improving reading standards and strategies, building a resource library for reading leader projects, creating a "think tank" for reading services, carrying out community reading linkage, building a synergy of reader resources, emphasizing graded reading services, accurately matching the internal needs of readers, establishing high-quality content IPs, building a brand power for reading services, accurately tracing reading portraits, and optimizing content side presentation and utilizing opinion leaders to expand communication influence. Undoubtedly, there are still issues with incomplete case studies in this article, and more in-depth research and analysis will be conducted in the future.

Key words: national reading, high quality development, library, reading leader

中图分类号:  G258

引用本文

范新美. 全民阅读高质量发展下图书馆领读人服务价值、现状、困境与对策[J]. 农业图书情报学报, 2023, 35(12): 60-70.

FAN Xinmei. Value, Current Situation, Difficulties, and Countermeasures of Reading Leader Service in Public Libraries under the High Quality Development of National Reading[J]. Journal of Library and Information Science in Agriculture, 2023, 35(12): 60-70.