关键词: 社交媒体, 用户评论, 企业, 竞争情报, 情报分析

Abstract: This paper proposed the intelligence value of social media user comments on the basis of summarizing user comments and enterprise competitive intelligence analysis, including finding enterprise's own product features and defects timely, understanding user reputation of competitor's products, tracking user demand and change trends, and also put forward the competitive intelligence analysis model of social media user comments, including intelligence sources determining of user comments and information collecting, data preprocessing and feature extracting, data structured processing and analyzing, and in the end demonstrated the value of this model through the fast hotel case.

Key words: social media