关键词: 高校图书馆, 社会组织, 文旅融合, 项目管理, 新型公共文化空间

Abstract: [Purpose/Significance] The report of the 20th National Congress of the Communist Party of China pointed out that the in-depth integrated development of culture and tourism should follow the principle of shaping tourism with culture and highlighting culture with tourism. As an integral part of the public cultural service system, university libraries and social organizations cooperate with each other to form a common force that contributes to promoting the inheritance and innovation of excellent culture, enhancing cultural confidence, and promoting the high-quality development of culture and tourism integration. [Method/Process] This study elaborates on the necessity of jointly building and empowering the development of cultural and tourism integration between university libraries and social organizations. At the same time, it introduces a new model of cooperation between university libraries and social organizations based on the theory of full life-cycle project management, and systematically analyzes the characteristics and management mechanisms of project management under this model. Based on this, it takes the practice of strengthening culture and tourism integration through cooperation between Hainan Normal University Library and social organizations as an example, and summarizes the effectiveness and characteristics of their cooperation. [Results/Conclusions] Based on the characteristic literature resources, university libraries cooperate with social organizations to jointly promote the innovation practice of local cultural construction, which has strengthened the inheritance and innovation of local characteristic culture to a certain extent. However, due to the different cooperation projects, the specific practice process and effectiveness are also very different. It is necessary to standardize the management process and further refine the cooperation strategies for the characteristics of different social organizations. Therefore, in connection with the actual cooperation between the Shanghai Normal University Library and social organizations, starting from the project cooperation process, university libraries should pay attention to the following issues: clarifying service positioning, strengthening the selection of cooperation organizations; integrating advantageous resources and improving service project management; ensuring service effectiveness and optimizing the connotation of cooperation projects; innovating service forms and deepening the promotion of cooperation achievements..

Key words: university library, social organizations, integration of culture and tourism, project management, new public cultural space