关键词: 数字人文, 数据挖掘, 文创产品, 特色资源, 元数据模型, 文化自信, 非物质文化遗产

Abstract: [Purpose/Significance] In order to solve the core problems in the digitization process of cultural and creative works in China, taking cultural and creative works as the research object, this paper constructs a metadata hierarchy model of cultural and creative works based on their internal and external information characteristics. This model is standardized, accurately described, easy to operate and adapted to the needs of management and research, and is useful in preservation, transmission, knowledge transformation and innovation of cultural and creative works. This paper aims to provide possible solutions for the digitization process of cultural and creative works and make the maintenance of artistic information resources feasible, which is conducive to the standardized management of the data of literary and creative works and meets the needs of the research, appreciation and dissemination of literary and creative works. [Method/Process] The CDWA data standard is designed to describe artistic works, including the physical form, digital images and the relationship between time and space, characters, history and culture, etc. At the same time, it also has a unique description of elements for the preservation and management, which lays the foundation for data exchange and sharing. The completeness and comprehensiveness of information description of CDWA is quite consistent with the purpose of systematically and comprehensively describing cultural and creative works. Different from AACR2R and RDA to describe paper literature, electronic resources, music works and micro literature, the main purpose of CCO is to promote the standardization of cultural relics such as artworks and their image description. It is the first set of data content standards in the field of cultural assets. The data content standards of CCO focus on descriptive metadata and normative control of artistic works. Based on the above, this paper builds the meta framework of digital resource construction of cultural and creative works, then based on the data content standard CCO, it catalogues and describes the cultural and creative works designed by teachers and students of School of Art and Design of Wuxi Institute of Technology, China, and then promotes the practice of digital construction. [Results/Conclusions] Based on the discussion and analysis of existing metadata models of art and intangible cultural heritage, a metadata model was formed to describe cultural and creative works from three aspects: basic metadata, management metadata and associated metadata. As an indispensable part of revealing, transforming and innovating the cultural and artistic value of artistic works, this paper constructed a modular and extensible metadata standard and model which is much more suitable for cultural and creative works, and provided solutions for the digitization process of cultural and creative works. What's more, this study plays an important role in preservation and inheritance of characteristic resources. It also promoted the formation of new formats and new models of digital cultural and creative industries and provided data support for the vigorous development of China's cultural and creative industries.

Key words: digital humanities, data mining, cultural and creative products, characteristic resources, meta data model, cultural confidence, intangible cultural heritage