农业图书情报学刊 ›› 2018, Vol. 30 ›› Issue (6): 84-87.doi: 10.13998/j.cnki.issn1002-1248.2018.06.016

• 工作研究 • 上一篇    下一篇

公共图书馆微信公众号阅读推广效用影响因素实证研究

林明宏   

  1. 烟台图书馆,山东 烟台 264003
  • 收稿日期:2017-10-30 修回日期:2018-07-04 出版日期:2018-06-05 发布日期:2018-07-04
  • 作者简介:林明宏(1970-),男,烟台图书馆,馆员。

Empirical Study on Influencing Factors of Public Library's Wechat Reading Promotion Effectiveness

LIN Minghong   

  1. Yantai Library, Shandong Yantai 264003, China
  • Received:2017-10-30 Revised:2018-07-04 Online:2018-06-05 Published:2018-07-04

摘要: 提取影响公共图书馆微信公众号阅读推广效用的指标因素,构建公共图书馆微信公众号阅读推广效用评价模型。基于结构方程理论分析,通过SPSS和smart PLS软件,对其影响因素进行深度挖掘,根据各指标要素的分析结果,提出了若干提升公共图书馆微信公众号阅读推广效用和服务质量的建议与对策。

Abstract: This paper extracted the factors affecting the effectiveness of public library's wechat reading promotion to construct the public library's wechat reading promotion effectiveness evaluation model. Based on structural equation theory analysis, as well as SPSS and smart PLS software, it conducted deep mining to its influencing factors, put forward some suggestions and countermeasures to improve public library's wechat reading promotion efficiency and quality according to the analysis results of each index factor.

中图分类号: 

  • G252

引用本文

林明宏. 公共图书馆微信公众号阅读推广效用影响因素实证研究[J]. 农业图书情报学刊, 2018, 30(6): 84-87.

LIN Minghong. Empirical Study on Influencing Factors of Public Library's Wechat Reading Promotion Effectiveness[J]. , 2018, 30(6): 84-87.