关键词: 碎片化, 图书馆, 微电影, 传播策略

Abstract: Catering for readers’ demand on fragment information in the era of fragmentation, library micro-film has showed some characteristics such as high standard, convenience, interactivity and being worth watching, which can greatly help libraries disseminate their resource and service. Based on the initiation of International Federation of Library Associations and Institutions, the support of the development of dissemination technology, readers’ demand on fragment reading as well as the non-library experience, micro-film has become more and more popular. However, the dissemination of library micro-films has also faced some problems. This paper analyzed its dissemination strategies from the following three aspects: readers-oriented, content-based and initiation-first; building the system of three-dimensional marketing; strengthening the system of self-discipline and supervising.

Key words: Fragmentation