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Current Issue
05 December 2015, Volume 27 Issue 12
Information forum
Analysis on the Development Trend of Transgenic Maize Based on Patent Analysis | Open Access
SHAN Mei-yu, WANG Dai-zun, LI Cai-xia, SHI Lin, BIAN Yu-ya
2015, 27(12):  5-6.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.001
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Transgenic maize is one of the most popular crops in the field of transgenosis, whose transgenic technology has certain representativeness. In order to better understand and grasp the development status of transgenic maize research, the paper applied Innography patent retrieval analysis database to analyze the applied years, competitors, inventors and core patents of transgenic maize patents in the world, and showed the present situation and development trend of transgenic maize.
Research Progress of low Amylose Content gene of Rice and its Application in Breeding | Open Access
GUO Zhen-hua
2015, 27(12):  11-14.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.002
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As a most important quality character of rice grain, amylose content is always a hot issue in scientific research on rice. Rice of low amylose content, with the character of good taste, fluffy texture, glossy appearance, and excellent expansibility for food processing, is widely accepted by the broad masses of customers. This paper reviewed the research on inheritance of amylose content, mapping and cloning of amylose content gene, and gave the outlook of low amylose content rice breeding research and application.
The Status and Development Strategies on crop Disciplines Construction in Chinese Academy of Agricultural Sciences | Open Access
WANG Ting, YAN Yun, LIU Min-juan, YUAN Xue
2015, 27(12):  15-20.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.003
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Crop discipline is one of the most important and historical essential subjects in Chinese Academy of Agricultural Sciences (CAAS), and is also a backbone discipline in the system construction. In this article, the research ability and level of CAAS was analyzed from different angles and in multiple forms based on the empirical data analysis and evaluation, including scientific and technical supporting capability, innovation ability and industry influence. The results showed that in recent five years, the crop discipline of CAAS had strong strength in comprehensive development and played a leading role in domestic institutions with a growing academic influence. It also found some weaknesses of discipline development, like crop physiology ecology and cultivation area was relatively weak; the research in corn was lay behind in general; in terms of breeding, there was a lack of good varieties for the main crops such as rice and wheat, whether on promotion value or influence. Finally, the countermeasures to solve these problems were put forward.
Resources construction
Resource Discovery System Based on Subject Service of University Library | Open Access
CHEN Xiao-lei, JI Pei-pei, WANG Li
2015, 27(12):  25-28.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.005
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In subject service, the subject librarians provide users with interactive, personalized, professional, embedded knowledge innovation service on the advanced services platform, relying on vast amounts of information resource. Resource discovery system is the latest resource integration and service integration system. It accomplished the networking subject service with new technology based on the contents of library discipline service, including integrating subject characteristics repository, optimizing discipline and curriculum resource network navigation, embedding reference discipline service, so as to create a network information literacy education space and provide social network and mobile service.
Research on the Local Literature Resource Construction of Intangible Cultural Heritage in Western Guangdong | Open Access
LIN Xiao-hua
2015, 27(12):  29-32.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.006
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Intangible cultural heritage and local literature are tightly linked together. This paper firstly introduced the definition and content about these two things, and then investigated the current situation about the collection of local literature and intangible cultural heritage in six libraries in western Guangdong, analyzing the advantages and the deficiencies about the work of local literature and creating the direction on digitization and co-construction and sharing. At last, it gave some suggestions for the digital construction about intangible cultural heritage and local literature.
On the development of University Library Resource Sharing under the Network Environment | Open Access
SHU Rong
2015, 27(12):  33-35.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.007
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This paper from university library resources sharing necessity of for university library to realize the sharing of resources and the problems existing in the process of core analysis, and on this basis, put forward is conducive to resource sharing of university library development strategies and measures: compaction resource sharing based concept, security collection resource structure rationalization; changing the library management system, implementation of the resource sharing standard security mechanism, Duocuobingju, construction level of personnel quality promotion mechanism; strengthening technology popularization, prompting the user to retrieval to enhance the ability of real-time, in order to strengthen the research on the subject of analysis, forming benign effect analysis, the purpose of the study.
Analysis on the path of University Library’s Digital Literature Resource Construction | Open Access
CHU Ji-bin
2015, 27(12):  36-38.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.008
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The big data era has brought great impact on all walks of life. Library with no exception, has been completely changed in both traditional service mode and information reading mode. The demand for digital literature emerged, and became more urgent, which restricted the development level of library. This article focused on how university library explored a path of its digital literature construction to meet the research needs and discipline building needs of teachers and students, so as to provide reference.
Construction of University Library’s Special Digital Collection Based on LibGuides | Open Access
WU Hui-qun
2015, 27(12):  39-42.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.009
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Aiming at the low usage rate of university library’s special digital collection, the paper introduced LibGuides, an American knowledge guidance system, and then proposed the construction scheme of university library’s special digital collection by using LibGuide to build collection guide and make users convenient for query and application. Furthermore, it analyzed the case of SDC project of Tampa Library in University of South Florida, and obtained some enlightenments on constructing China’s special digital collection guide.
Network technology
Compilation Principles and Practice of Military Classification Theme Integration Retrieval Language | Open Access
ZHOU Jian, ZHAO Jian-guo
2015, 27(12):  43-48.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.010
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This paper introduced the compilation theory and technology, structure and function features of “Military Classification Theme Mapping Table”, a large reference book of classification theme integration for military information retrieval language.
Testing and Analysis of Self-Check System in Libraries | Open Access
JINAG Yuan-peng, WANG Qun, SHI Hui-dan
2015, 27(12):  49-53.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.011
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The structure of self-check system in libraries was introduced, and some self-check systems from several manufacturers were tested. The existing problems were illustrated and analyzed, and the position of barcode on the cover of books was discussed. Quantitative testing results were given by testing the average time of book borrowing and returning, abnormal conditions, multi-book detection, reader evaluation, security and functional of magnetic stripe verification, which could provide reference for the research and procurement of self-check system.
Study on the Application of data Mining in Library Management | Open Access
WU Jing
2015, 27(12):  54-57.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.012
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In the information explosion era, huge data has brought great difficulties to the management of digital library. However, the emerging data mining technology is to help solve the problem. Data mining technology can process and analyze the huge date, and dig out the information hidden behind the data and support decision-making, making digital library easier to management. This paper described the steps of data mining technology, the status of data mining technology in domestic and abroad research, and some suggestions and application in library management, which were significant to improve the management level of digital library.
Literature study
Visualization Analysis on the Foreign Periodical Resource Construction in University Library Based on SCI Taking Xi’an Jiaotong University Library as an Example | Open Access
WANG Li-zhen, ZHANG Xing-zhi, LEI Run-ling
2015, 27(12):  58-61.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.013
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Taking the papers searched from SCI database and published by Medical School of Xi’an Jiaotong University from 2010 to 2014 as source, and using the document analysis of SCI and information visualization of CiteSpace3.9.R5, this paper made the statistics and visual analysis on the citation data of published papers in the past five years. The results showed that foreign periodicals, especially English periodicals were the essential reference for the teachers and scholars in universities during their teaching and research. Therefore, library should allocate the periodical resource rationally and optimize the structure of periodical collection to improve the periodical guarantee rate and provide firm support for scholastic education research and subject building.
Analysis on the Research Status and Trend of Community of Practice in Recent Ten Years Based on SCI Database | Open Access
XIAO Qin
2015, 27(12):  62-66.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.014
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To clarify the research status and trend of community of practice, the paper combined bibliometric analysis with social network analysis and used Excel, Bibexcel, Ucinet and Netdraw to analyze the research achievements in the field of community of practice based on the data from SCI. By counting issued year, subject, country and keywords and making visualization analysis on author, keywords and citation, it elaborated the development of community of practice to provide reference for further research.
Work study
Research on the Ecological Development of Library in Western Region | Open Access
WANG Ling
2015, 27(12):  67-70.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.015
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Aiming at the non-ecological factors in the development of western regional libraries, this paper attempted to apply ecological theory to explore library’s ecological development. Based on the introduction of the meaning, characteristics and target of regional library’s ecological development, this paper constructed the ecological development system of western regional libraries, so as to provide feasibility reference.
Studies of Sci-tech Novelty Search Service for Local Enterprises from University Libraries | Open Access
WU Ru
2015, 27(12):  71-73.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.016
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We characterized the demand status and features of sci-tech novelty search service for local enterprises based on the data from 2011 to 2014 in Yangzhou University. The quantity, scope, purpose, and declared property of sci-tech novelty search service for local enterprises were systematically analyzed. We also discussed the values of social information service from university libraries.
Probing into the Feasibility of Subject Library in Reading Promotion Taking Capital Normal University as an Example | Open Access
LIU Xiao-xing, TANG Gu-xiang
2015, 27(12):  74-76.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.017
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As the important part of university library, subject library has various relationship with the colleges and departments in university. It is an unavoidable task for subject library to actively promote reading. Based on the branches of Capital Normal University Library, the article attempted to excavate the feasibility of subject library in reading promotion, and propose some thoughts to make the combination of the features and practice of subject library and provide some reference.
The Future Development Trends of the Library in the Digital Age | Open Access
LI Wei
2015, 27(12):  77-79.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.018
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As the digital age coming, Rapid changes in the function of library service provoke thought on the future.On the basis of analyzation of the changes of the environment, the thesis discusses the future development trends of the library.
Study on the Implementation Strategy of Patron Driver Acquisition in Colleges and Universities for the Nationalities | Open Access
CHEN Qing-biao, LI Feng
2015, 27(12):  80-81.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.019
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Patron Driver Acquisition is a new literature resource procurement model emerging abroad in recent years. This paper introduced the PDA model briefly, and discussed the feasibility of implementing PDA in domestic library. Finally, according to the characteristics of literature resource construction in national colleges and universities for the nationalities, it proposed several strategies for the implementation of PDA.
Management System in Construction of Regional Academic Libraries Union | Open Access
QIU Hai-tao
2015, 27(12):  82-85.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.020
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On the management and leadership system of regional academic libraries union, many views and based on administration and authority of the system. On my view, there is a critical misunderstanding on the system. The administration of management and leadership system of regional academic libraries union contrary to the general direction of structural reforms in universities, hinder the development of unique and individuation of university library. The core issues in construction of regional academic libraries union is about the construction of resource sharing mechanism and contract construction under the law amoung university libraries. Regional academic libraries union should keep the loose alliance between different libraries, and prevent from administration or organization.
Practice Study of Campus Culture Brand Construction in University Library A case Study of South China Agricultural University | Open Access
SHI Yan-li, PENG Xi-zhen
2015, 27(12):  86-89.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.021
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Promoting culture service is the mission of university library. Campus culture brand construction is the important way to promote culture service permanently. The paper suggested the construction strategy of campus culture brand, and then analyzed the practical exploration of implementing campus reading festival in South China Agricultural University, and finally summarized the success experience and the future trend of culture service.
Analysis of the Library Anxiety and its Solution from the Library Three Elements | Open Access
LU Jun-jie
2015, 27(12):  90-92.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.022
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Library is the heart of the University. It is the second class of students. The value and significance of the existence of library is to meet the needs of readers, service teaching and scientific research. However, the library anxiety has seriously hindered the use of the library, which makes library can’t play its roles. This paper analyses the causes of library anxiety from three aspects of the library three elements, library building, library collections, librarians, and points out the concrete improvement measures about these three aspects, in order to find out the methods and ways to resolve the library anxiety.
Study on the Online Reference Service Methods of University Library | Open Access
PENG Ai-jiao, DU Yang-fang
2015, 27(12):  93-96.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.023
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With the advancement of internet technology, university library’ online reference service has become diversified and integrated. The service methods mainly included frequently asked questions, real-time reference service, e-mail consulting and message form consulting, which existed problems of single service method, low utilization, vaguely defined user categories and low penetration of joint reference service. Measures like paying attention to survey users’ needs, conducting tracking service of regular users, improving users’ information literacy, strengthening publicity, carrying out joint reference and enhancing reference openness were proposed.
Comparative Analysis on the Subscription Lists of Bookseller and Online Retailer | Open Access
ZHANG Yi-qian
2015, 27(12):  97-101.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.024
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The article compared the subscription lists of four booksellers with four online retailers by using sampling survey method, and made a comparative analysis from the completeness and timeliness. As the online retailers could provide more books than booksellers with new books appeared earlier and arrived faster, it proposed that library should pay attention to the use of online platform and establish a new procurement pattern with the combination of booksellers and online Retailers.
Analysis on the Multifaceted Cooperation Mode Between University Library and Publishing House | Open Access
LI Kun-ming, YU Li
2015, 27(12):  102-105.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.025
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In order to seek their own development, publishing house and library make full use of their unique advantages to form a consortium with benefits by advantage complementary. The cooperation between university library and publishing house was summarized from reading promotion cooperation, issuance and procurement cooperation under the PDA, cooperation based on digital library and so on. The problems and solutions were also proposed.
The Discussion on Local Literature Interview work in University Library | Open Access
LI Nan
2015, 27(12):  106-108.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.026
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In order to further improve the performance of local literature interview work and strengthen the construction of characteristic collection building, university library should expand the horizon of interview work, extend the tentacle and pay attention to the township literature interview work. It should make full use of network to look up local literature information, improve the comprehensive quality of acquisitioning personnel, strengthen the construction of ranks of acquisitions and insist to carry out the concept of active interview.
Information education
Research on Public Library’s Information Literacy Education in Ubiquitous Knowledge Environment | Open Access
REN Jing, XIA Fu-li, JIANG Lu, WANG Xuan
2015, 27(12):  109-112.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.027
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The paper first introduced the characteristics of ubiquitous knowledge environment, and expounded the basic elements of information literacy education in public library, including public demand research, resource integration, technical support and personnel support. And then, it constructed the public library information literacy education mode, including information literacy elementary education, online information literacy education platform, sharing space of public library and omnimedia service mode.
Impact Analysis of MOOC Development in Higher Vocational College Library | Open Access
HAO Xin-ning, ZHONG Xiao-chun, XIE Neng-fu, SUN Wei
2015, 27(12):  113-116.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.028
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The impact of MOOC teaching model in higher vocational college library is analyzed aiming at the specific problems of developing higher vocational college library. Firstly, the weak foundation, falling behind concept and limited funds of higher vocational college library are summarized objectively, further then, the MOOC model and the characteristic are introduced briefly and the applying practicability of MOOC on higher vocational college library is analyzed. Lastly, the impact rule of MOOC development on higher vocational college library is researched from three sieds such as talent, interaction and resource, the great opportunity of higher vocational college library in the development of MOOC is analyzed and the guidance and reference are provided for the growing of higher vocational college library.
The Survey and Analysis of Graduate Students’ Scientific Research Needs by Library ——A case of Beijing Technology and Business University | Open Access
SONG Wei-ping
2015, 27(12):  117-120.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.029
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This article was based on a survey conducted on graduate students from Beijing Technology & Business University in 3 topics: library infrastructure, resource utilization and subject service. It quantitatively analyzed students’ reasons and frequency of visiting the library, methods to identify relevant scientific research resource, disadvantages encountered and most needed scholarly services. It also gained insight into students’ acceptance and satisfaction of library's various services and uncovered the differences of scientific research needs in students’ disciplines, grades and types of degree. At last, according to graduate students' research practice and preferences about the library, it proposed the strategies for improving scholarly service.
Analysis of Information Literacy Education Research Focus and its Improvement Strategy | Open Access
ZHANG Yong, YANG Hui, ZHAO Li-jie
2015, 27(12):  121-123.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.030
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Using literature survey based on Chaoxing system to analyze the publication volume, key words of high frequency and mostly cited literature on information literacy, this paper studied the development trend and research focus of information literacy education in China. Combined with China’s education conditions, it tried to explore the strategies for the further improvement of China’s information literacy education.
The Retrieval and Application of new Localization Version of DialogPro | Open Access
ZHANG Bing, WU Ming-zhi, ZHANG Hong-mei
2015, 27(12):  127-130.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.032
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The paper introduced the main resource, retrieval methods and skills of new localization version of Dialog database, and pointed out new characteristics of this platform and the advantages of retrieval methods, and then analyzed the research and application of Dialog in recent years, to provide suggestions for domestic scholars’ use of this database resource.
Implementing Patent Strategy to Enhance the Core Competitiveness of Enterprise A case Study of Huawei Technologies | Open Access
YANG Zhen-li
2015, 27(12):  131-135.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.033
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The competition of modern enterprise is the competition of patent strategy. Patent strategy has become the core strategy of enterprise, and also been an important manifestation of enterprise’s core competitiveness. Taking Huawei's patent strategy as the object, this paper analyzed the relationship between Huawei's rapid development and its patent strategy. The number of Huawei's patent applications until 2014 ranked before fifth in European Patent Office (EPO), and had a sound technical secrecy, to be able to properly deal with patent litigation. The correct use of patent strategy boosted the rapid development of enterprises. Huawei changed the traditional values that Chinese companies can only imitate, not create.
A Study of Librarians' Continuing Education Situation in the New Era | Open Access
YANG Ming
2015, 27(12):  136-139.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.034
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With the wide application of new media and new technology as well as rapid development of library cause, the focus of library has been gradually shifted to connotation construction from the hardware construction. Focusing on the customer, the mission of library is not books or information any more. In order to realize healthy and orderly development of the library, it is essential to have professionals with multidisciplinary background and information literacy. The paper defines librarian’s continuous education and analyses its significance and necessity from the perspective of transformation of library, half-life theory of knowledge and librarian’s self-development. Based on the current situation of continuous education, the paper further puts forward some suggestions as to how to carry out professionals’ continuous education, such as post practice and rotation among different divisions in library.
Analysis on the Scientific Research Output of Universities A case of University of Science and Technology Liaoning | Open Access
LI Shuang, WANG Yu-xiang
2015, 27(12):  140-142.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.035
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Taking the papers published by University of Science and Technology Liaoning on CAJD core periodicals in 2005-2014 as the statistical source, this paper analyzed the scientific research output of University of Science and Technology Liaoning from the aspects of scientific research payoffs and the development trend, discipline distribution, author distribution, most cited papers, status of scientific research cooperation, and comparison of similar colleges, and put forward some rationalization proposals.
Editing &Publishing
Analysis of the First Trial Manuscript from the Academic Misconduct | Open Access
DI Yan-hong, MA Xin
2015, 27(12):  143-145.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.036
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Useing of CNKI academic misconduct detection system (AMLC), the editorial department in 1907 articles screening to help editing the manuscript examination. Through the test result, the text repeat ratio, copy content, and in the light of the different circumstances of the manuscript processing methods and results.
The Training and Construction path of Scientific Periodicals Editor Team Taking Journal of Henan Agricultural Sciences as an Example | Open Access
YANG Chun-ying, REN Yin-ling
2015, 27(12):  146-148.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.037
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According to the demand characteristics of editor staffs in scientific periodicals, this paper probed into the training and construction path of scientific periodicals’ editor team by taking Journal of Henan Agricultural Sciences as an example. It was found that rational editors’ majors, education backgrounds, ages and professional titles were essential to the construction of editor team. Special attention to professional ethics education as well as pre-career training through various ways was also important to the talent training.
Service management
Study on the Construction and Service Strategy of University Library’s Local Government Information Register System in Under big data Environment | Open Access
ZHANG Lin-lin, WANG Hao, CHEN Xin-jie, LI Li-na, SHAO Yuan-yuan
2015, 27(12):  149-152.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.038
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This paper proposed the construction mode and effective service strategy of university library’s government information register system under big data environment. Through establishing university library’s government information access security system, effectively integrating government information resource and providing multiple service of local government information for the public, it can better realize the co-construction and sharing of local government information.
Service Orientation and Function Design of New Library Based on Collaborative Innovation Taking Library of Beijing Union University as an Example | Open Access
CHENG Yu-qin, ZHAO Qing-ling, ZHAO Yuan, YANG Zi-you, CHEN Yun-hua
2015, 27(12):  153-156.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.039
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With the implementation of China's "2011 plan", libraries have won new space for their own development in the process of supporting collaborative innovation. This paper analyzed the current situation of management and service in Library of Beijing Union University, and conducted the service orientation and function design of new library, and then put forward the new function of collaborative knowledge service followed the concept of people- orientation, collection for use, service orientation and collaborative innovation. At last, it constructed the operation mode of knowledge service platform which showed the existence value of university library under collaboration innovation.
Effects of the Changing Reading Habits on Traditional Library Service | Open Access
PENG Xu
2015, 27(12):  157-161.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.040
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With the social progress and the rapid development of network and electronic resource, reading behavior is changing qualitatively. Traditional library service is facing a historic crisis. The librarian working in the circulation department must learn self-reflection, meanwhile following the social trends and understanding the habits of readers, and study the laws of readers’ book borrowing to send high quality reference information and improve the utilization efficiency of library resource.
Innovation of China’s Public Library Service System Based on Equal Service Target | Open Access
CAO Wei-xia
2015, 27(12):  162-165.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.041
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For a long time, the management mode of library was pursuing the collection, rarely standing in the perspective of readers. In recent years, library service system has changed a lot in the new era, and provided readers with more high-quality personalized service. Particularly, public library’ efforts on innovating service system based on the equal service target, have received the praise of readers and the public. With the background and innovations of equal service target as the breakthrough points, this article analyzed the specific innovation process and gave the related suggestions for reference.
Advantages and Deficiencies of RFID in the Management of Ancient Book | Open Access
WANG Na
2015, 27(12):  166-168.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.042
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The application of RFID has brought convenience in the management of ancient books as well as faced difficulties in reality. The article interpreted the advantages and the deficiencies of RFID in the management of ancient books, and come up with the countermeasures and future prospect.
Problems and Countermeasures of University Library on Carrying Out Reading Promotion Service | Open Access
LU Rong
2015, 27(12):  169-172.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.043
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The paper pointed out the plight of university library on carrying out the reading promotion service:The traditional reading fell into crisis in virtue of the challenge from digital reading, and underdeveloped system as well as the underutilized advantageous resources. At the same time, it put forward the problem-solving measures: Required by time and tide, university library needed to accelerate the promotion of digitization, and strengthen the system and organization construction in all levels, using the advantages in a full, reasonable and effective way to speed up the promotion of reading.
Research on the Service Innovation of Dunedin city Library | Open Access
LIN Zhi-ping
2015, 27(12):  176-178.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.045
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Public library has faced huge challenges against traditional service mode. Innovating service mode via implementing promotion and using social media and digital technologies is the mission of library. Dunedin city library, including innovative service with multi-cooperation, transformation and upgrading of library leadership model, provide enlightenment s for domestic public libraries.
Promotion Practice and Marketing Strategy of Library Service | Open Access
MA Wei
2015, 27(12):  179-181.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.046
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In the marketing industry, product is very important to increase sales and gain profits. For university library, its product is the library service, which should be promoted and marketed to extend and advertise for reader use. University library is a collection of all types of knowledge, and it is necessary to marketing the library resource to serve the public. This article listed the library's promotion and marketing concept for library service, and proposed practical solutions, ways and means of library service marketing.
Human Resources
Study on Librarians Incentive Model Based on Behavioral Science Theory | Open Access
——A case of SCAU Library
2015, 27(12):  182-186.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.047
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Behavioral science theory, with people as the center of management, has emphasized the humanity concern and spiritual needs of librarians to generate long-term incentive effect. Based on the fair theory and demand theory of behavioral science, by analyzing the status quo of librarians’ incentive in university library, this paper proposed the following thoughts and suggestions: building scientific and people-oriented performance appraisal system, creating a harmonious cultural atmosphere, providing favorable working environment and helping librarians realize self-development and self-actualization.
Research on the Construction of Librarians’ Competency Model | Open Access
ZHANG An-na
2015, 27(12):  187-190.  DOI: 10.13998/j.cnki.issn1002-1248.2015.12.048
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Based on competency dictionary and existing literature, the thesis adopted behavior event interview to collect relevant data concerning librarians’ competency characteristics through referring to the working characteristics of library and the competency list. Consequently, interview data was inspected pursuant to scientific analysis method. After verifying and differentiating competency characteristics, it accordingly constructed the librarians’ competency model, as well as confirmed 15 competencies with 8 kinds of benchmark characteristics and 7 kinds of differential characteristics.