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›› 2014, Vol. 26 ›› Issue (11): 167-169.doi: 10.13998/j.cnki.issn1002-1248.2014.11.047

• Service management • Previous Articles     Next Articles

The Service Marketing Innovation of Rural Library Based on Perspective of Stakeholders

FAN Ji-rong   

  1. Guangxi University for Nationalities Library,Nanning 530006,China
  • Received:2014-04-29 Online:2014-11-05 Published:2014-12-18

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Abstract: This paper puts forward a user-centered library stakeholder value model and value innovation system,and points out that in the new environment,the rural library should fully realize their value through systematic service marketing innovation,including innovation of service concept,service content,service mode,service process and organization,etc.

Key words: Rural library

CLC Number: 

  • G251
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