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›› 2014, Vol. 26 ›› Issue (6): 74-76.doi: 10.13998/j.cnki.issn1002-1248.2014.6.017

• Literature study • Previous Articles     Next Articles

Micro-impact of Library Marketing based on the Mmicroblog

CHEN Jian-hong, ZHOU Hui-chun   

  1. Guangxi Library, Nanning, Guangxi 530022, China
  • Received:2013-12-25 Online:2014-06-05 Published:2014-06-03

Abstract: The paper analyzes the marketing value of the mircoblog, discusses some function about the library microblog and focusing on four aspects such as information issue , interactive chat of users and library, opinion monitoring as well as contents issue on the microblog.

Key words: Microblog

CLC Number: 

  • G252
【1】新华新闻中国互联网络发展状况统计报告..http://news.xinhuanet.com/mobile/2013-01/16/c_132106675.htm.【2】杨玫.公共图书馆微博推广实证研究——以杭州图书馆为例.情报资料工作,2012,(4):102-105.【3】刘静.图书馆官方微博阅读推广方式探究——“莫言作品微信息传播”带来的启示和思考.图书馆论坛,2013,(5):23-27.【4】周文亮,蔡小菲.公共图书馆微博使用状况与建议.西部地区图书馆使用创新与发展,28-33.【5】舒琳.图书馆借力微博提升服务.中国文化报,2011-5-17(005).
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