Abstract: [Purpose/Significance] Under the background of "mass entrepreneurship and innovation", the higher vocational colleges need to reallocate resources, be guided by improving students' innovative literacy, abandon the disadvantages of traditional information literacy education and expand the connotation and extension of traditional information literacy from "information literacy" to "innovation literacy". [Method/Process] Based on the analysis of the concept and connotation of innovation literacy and the related research status at home and abroad, the paper constructs the evaluation index system of innovation literacy in higher vocational colleges, designs the questionnaire and takes Guangdong Industry Polytechnic as the research object, analyzing the current situation of innovation literacy of vocational college students. [Results/Conclusions] In view of the existing problems, this paper puts forward the corresponding countermeasures, such as optimizing the training orientation, reshaping the educational concept, reforming the educational content and promoting the educational means.

Key words: innovation and entrepreneurship, higher vocational colleges, innovation literacy, information literacy, empirical study