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›› 2015, Vol. 27 ›› Issue (12): 179-181.doi: 10.13998/j.cnki.issn1002-1248.2015.12.046

• Service management • Previous Articles     Next Articles

Promotion Practice and Marketing Strategy of Library Service

MA Wei   

  1. Library, Shenyang Agricultural University, Liaoning Shenyang 110866, China
  • Received:2015-06-26 Online:2015-12-05 Published:2015-12-11

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Abstract: In the marketing industry, product is very important to increase sales and gain profits. For university library, its product is the library service, which should be promoted and marketed to extend and advertise for reader use. University library is a collection of all types of knowledge, and it is necessary to marketing the library resource to serve the public. This article listed the library's promotion and marketing concept for library service, and proposed practical solutions, ways and means of library service marketing.

Key words: Library service

CLC Number: 

  • G250
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