中文    English

Journal of library and information science in agriculture ›› 2014, Vol. 26 ›› Issue (12): 112-114.doi: 10.13998/j.cnki.issn1002-1248.2014.12.031

• Work study • Previous Articles     Next Articles

Research on the Application of CRM in University Library Management

WANG Ai   

  1. Northeast Petroleum University Library, Heilongjiang 163318, China
  • Received:2014-06-30 Online:2014-12-05 Published:2014-12-16

Abstract: This paper expounds the meaning of Customer Relationship Management and implementation mechanism, discusses the feasibility of using the Customer Relationship Management in university library management, and studies the application of Customer Relationship Management in university library management, designs the specific model of Customer Relationship Management in university library management.

Key words: Customer Relationship Management(CRM)

CLC Number: 

  • G251
[1] 甘延清.基于客户关系管理视角下的高校图书馆流通服务研究[J].北京教育学院学报,2013,(27)3:66-69.
[2] 赵常欣,基于CRM的图书馆信息服务模式[J].图书情报工作,2011,(55)23:81-84.
[3] 谷玉华.我国图书馆客户关系管理研究[J].现代情报,2012,(32)12:29-32.
[4] 李巧玲.CRM理论在高校图书馆参考咨询活动中的应用[J].科技创新导报,2008,(7):254.
[5] 王磊.国内“图书馆客户关系管理”研究探析[J].河南图书馆学刊,2007,(27)1:7-9.
[6] 刘颖.图书馆客户关系管理的可行性分析[J].图书情报知识,2004,(4):86-88.
[1] SUN Xiaoyu, MENG Wenjie, ZHANG Xuesong, SHI Jinhua, LU Husheng. Model Construction and Empirical Study of a Three-Dimensional Spiral Model for GAI-Enhanced Information Literacy Education [J]. Journal of library and information science in agriculture, 2026, (): 1-11.
[2] JIANG Liyu. Innovative Practices and Mechanism Building of Delivering Quality Services to the Grassroots Level through Public Libraries [J]. Journal of library and information science in agriculture, 2026, 38(3): 12-22.
[3] JIANG Jiping. Information Service Model of Smart Libraries from the Perspective of Ecological Search [J]. Journal of library and information science in agriculture, 2026, (): 1-11.
[4] JIANG Enbo, QIN Yu. Development and Construction of Metadata Specifications for AI Models [J]. Journal of library and information science in agriculture, 2025, 37(10): 4-21.
[5] GUO Wenli. The Five Laws of Library Science in the AIGC Era: Contextual Integration and Boundary Expansion [J]. Journal of library and information science in agriculture, 2025, 37(10): 22-36.
[6] ZHANG Li, WANG Bo, JING Shui. Generative AI-Driven Resource Discovery in Public Libraries: Service Optimization Based on a Dynamic Evaluation Model [J]. Journal of library and information science in agriculture, 2025, 37(5): 58-71.
[7] Guanghui YE, Kai TU, Lina HU, Li HAN, Zhiming FENG. Building Consumption Data Systems Driven by AI Plus Expert for Scientific and Technical Literature Information Resources [J]. Journal of library and information science in agriculture, 2024, 36(9): 18-31.
[8] Xuemei LUO, Yuzhe LIN. Graduate Student Digital Literacy Promotion Pathway Driven by AIGC [J]. Journal of library and information science in agriculture, 2024, 36(9): 70-77.
[9] LIU Yang, LYU Shuyue, LI Ruojun. Concept, Task, and Application of Social Robots in Information Behavior Research [J]. Journal of library and information science in agriculture, 2024, 36(3): 4-20.
[10] ZHOU Wenjie. Three Waves of the Organization of Information Resources and the Development of the Statistical Evaluation Systems of Libraries [J]. Journal of library and information science in agriculture, 2024, 36(3): 21-31.
[11] HU Shoumin, DONG Huanqing. Framework for the Semantic Description of Images with Integrated Events and Emotions [J]. Journal of library and information science in agriculture, 2024, 36(2): 51-60.
[12] YI Tong, LUO Guofeng. Improving Digital Literacy of University Librarians Using Educational Technology [J]. Journal of library and information science in agriculture, 2024, 36(2): 61-70.
[13] XU Zhao, PENG Juyuan, DUAN Juanjuan. Model of Cooperation between University Libraries and Social Organizations for the Integration of Culture and Tourism Development [J]. Journal of library and information science in agriculture, 2023, 35(12): 71-83.
[14] XU Yue, XI Zijie, PAN Chao. Intellectual Property Protection of Scientific Data in the Algorithm Era: Factors Influencing Service Quality and Optimization Strategies [J]. Journal of library and information science in agriculture, 2023, 35(11): 23-39.
[15] FU Rui. Social Reading Behavior of Rural Residents Based on the "Motivation-Behavior" Framework Factors and Pathways of Influence [J]. Journal of library and information science in agriculture, 2023, 35(10): 58-71.
Viewed
Full text


Abstract

Cited

  Shared   
  Discussed   
No Suggested Reading articles found!