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Agricultural Library and Information ›› 2019, Vol. 31 ›› Issue (9): 5-12.doi: 10.13998/j.cnki.issn1002-1248.2019.08.19-0680

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• Digital reading promotion • Previous Articles     Next Articles

A Study on Digital Reading Behavior Characteristics of Chinese Adults in the Age of “Internet +”：Analysis of the National Reading Report from 12th to 16th

JIANG Wei   

  1. Management School, Anhui University, Anhui Hefei 230601, China
  • Received:2019-07-25 Online:2019-09-05 Published:2019-11-06

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Abstract: This article utilizes methods of literature investigation and comparative analysis of data to study the digital reading situation of adults in our country, based on the statistics of the adult digital reading in the national reading survey report in the past five years. The results indicate that adults' digital reading behaviors of our country have the following characteristics: the time fragmentation, entertainment content, and diversification of forms. In the era of "Internet +", in consideration of the fact that a majority of the adults' digital reading situations have been described as a kind of seriously shallow, obviously entertaining and reading experience needs to be improved, we put forward corresponding strategies for the promotion of digital reading for Chinese adults.

Key words: "Internet +", adults, digital reading, behavior characteristics, citizens read surveys

CLC Number: 

  • G252
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