中文    English

›› 2016, Vol. 28 ›› Issue (7): 198-201.doi: 10.13998/j.cnki.issn1002-1248.2016.07.050

• Service management • Previous Articles     Next Articles

Market Demand and Strategy Analysis of Library’s Mobile Reference Service

ZHENG Li-xin   

  1. Huaihua University Library, Hunan Huaihua 418000, China
  • Received:2016-01-19 Online:2016-07-05 Published:2016-07-11

PDF (PC)

244

Abstract: This paper analyzed the way and content of library’s mobile reference service, and studied the market demand situation from the networking, informatization and knowledgeablization, and then researched on the market demand profile, existing problems and improvements of library’s mobile reference service by using questionnaire. And finally, according to the market demand of mobile reference service, it proposed some strategies based on the research of new mobile technology, the realization of service innovation, the change of new marketing means and the enhancement of service breadth.

Key words: Mobile service

CLC Number: 

  • G252
[1] 侯文菲,潘薇.高校图书馆的移动信息咨询服务[J].图书馆学刊,2011,(11):89-92.
[2] 徐芳;李宏利.高校图书馆移动参考咨询服务需求探究及策略分析[J].图书情报工作,2015,(16):39-44.
[3] 覃梦河,陈亮.我国高校图书馆移动参考咨询服务探究[J].图书馆学研究,2010,(8):78-82.
[4] 胡选振.高校图书馆微博精细化服务研究[J].图书馆工作与研究,
2014,(4):36-38.
[5] 孙翌,李鲍,高春玲.微信在图书馆移动服务中的应用研究与实践[J].图书情报工作,2014,(5):35-40.
[6] 李静云.高校图书馆数字参考咨询服务体系的构建模式研究[J].江西图书馆学刊,2011,(3):70-76.
[7] 李容,邱文杰.高校图书馆参考咨询服务体系的构建设想[J].桂林航天工业高等专科学校学报,2010,(7):56-59.
[8] 张淼.高校图书馆移动参考咨询服务的需求研究——基于读者的访谈调查[J].四川图书馆学报,2015,(2):52-55.
[1] WANG Qingwen, DAI Yong. Operation Strategies of Wechat Public Platform in University Library [J]. , 2018, 30(9): 117-119.
[2] FU Bing. Research on Wechat Service of University Libraries in Guangdong Province [J]. , 2018, 30(2): 196-200.
[3] ZHONG Zhihua. Application of Wechat Platform in Public Library A Case of Guangzhou Library [J]. , 2017, 29(8): 95-97.
[4] WANG Dazhuang. Research on the Evaluation Model of Digital Library’s Mobile Service Capability Maturity from the Perspective of Knowledge Service [J]. , 2017, 29(3): 14-17.
[5] LOU Minghui. Research on the Mode and Path of Public Library’s Mobile Service [J]. , 2017, 29(10): 189-192.
[6] LI Xuesong. Investigation of Mobile Service Promotion in University Library Based on Analysis of Weibo Fans [J]. , 2017, 29(10): 184-188.
[7] SHAN Si-yuan. Research on the Construction of Mobile University Library in Northwest China [J]. , 2016, 28(6): 32-36.
[8] WANG Yong-hua, ZHOU Yue-lian, WEI Wen-xiao. Research on the APP Service of University Libraries in Hebei Province Based on Mobile Terminal [J]. , 2016, 28(3): 162-164.
[9] SHAO Rui. Mobile Internet: the Important way of Digital Library’s Innovative Service [J]. , 2016, 28(12): 189-192.
[10] SUN Jing. Construction of Mobile Information Service Platform Based on Digital Reading [J]. , 2015, 27(7): 184-186.
[11] NIU Xian-yun, LIU Shu-hua. Analysis and Thought About Content of Mobile Reading [J]. , 2015, 27(5): 28-30.
[12] LIU Xiao. The Study on the Services of University Mobile Library [J]. , 2014, 26(12): 199-202.
[13] XUE JIAN. Research on Mobile APP Services in University Libraries [J]. , 2014, 26(11): 180-182.
[14] LIN Ying-hong. Analysis of Information Service of OPAC in the University Libraries [J]. , 2014, 26(10): 204-207.
[15] CHEN Jian-xin. Based on the Digital Library Mobile Service Platform Construction and Mobile Reading [J]. , 2014, 26(10): 29-32.
Viewed
Full text


Abstract

Cited
  Shared   
  Discussed   
No Suggested Reading articles found!
Editorial Board of Journal of Library and Information Science in Agriculture
Tel：(010)82109667　Fax：(010)82109667　E-mail：xuekan＠caas.cn
Powered by Beijing Magtech Co., Ltd.
知识共享许可协议