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›› 2017, Vol. 29 ›› Issue (10): 184-188.doi: 10.13998/j.cnki.issn1002-1248.2017.10.043

• Service management • Previous Articles     Next Articles

Investigation of Mobile Service Promotion in University Library Based on Analysis of Weibo Fans

LI Xuesong   

  1. Library of Anhui University，Anhui Hefei 230601, China
  • Received:2017-05-31 Online:2017-10-05 Published:2017-10-10

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Abstract: In recent years, weibo has become an important platform for university library to provide mobile service. This paper mainly investigated the status of official weibo of Anhui University Library, focusing on the characteristics analysis of fan components, habits of brushing weibo and preferences on the contents, and proposed some effective strategies based on the latest developments of weibo, such as posting more blogs, selecting the time period, making full use of micro video and weibo broadcasting, so as to provide some reference for weibo-based mobile service of university library.

Key words: Anhui University

CLC Number: 

  • G250.76
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