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›› 2016, Vol. 28 ›› Issue (5): 35-38.doi: 10.13998/j.cnki.issn1002-1248.2016.05.008

• Network technology • Previous Articles     Next Articles

Study on the Characteristics of College Students' Mobile Reading Behavior Based on PLS

LAN Ya-ping   

  1. Lishui University Library, Zhejiang Lishui 323000, China
  • Received:2015-11-24 Online:2016-05-05 Published:2016-04-28

Abstract: From the aspects of mobile reading time, reading frequency, reading scenes and reading contents, this paper revealed the mobile reading behavior of college students, and constructed mobile reading characteristics evaluation system including four dimensions of mobility, pleasure, sharing and personalization. Taking students from two universities in Zhejiang as study objects, it analyzed the characteristics and development trend of mobile reading, and applied PLS structural equation model to test these four dimensions of mobile reading features. The study could provide a reference for the summary and forecast about the status and features of college students’ mobile reading, and help mobile operators and university library carry out targeted service.

Key words: College student

CLC Number: 

  • G250
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